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Media360: The Week's commercial leader talks about adapting to the iPad
Weeks admitted Dennis Publishing first designed its own app for The Week based closely around the weekly printed magazine, but went back to the drawing board and a third party specialist after failing to impress a focus group before launch. The app was then re-designed by Clear Left, a user experience ...
Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger
After 18 months leading the broadcaster's sales team, Nick Bampton, sales director at Channel 5 ... Bampton spoke about the changes since the channel was bought by media outfit Northern Shell. He said: "This new team has been at Channel 5 for a year and a half. Not just the sales team or the commercial team, but the whole channel is changing. We're in a pretty confident mood about the future ...
Jaguar to air Homeland-themed ad
Jaguar has partnered with Channel 4 to air a bespoke contextual ad that plays on the themes ... the premiere, Channel 4 will air five two-second blipverts in each of the five ad breaks during the show ... . At the end of the final ad break, as the viewers are about to find out how the series ends, Channel 4 ... planning, at Mindshare, said: "The partnership with Channel 4 has innovation, intrigue and integration ...
Media Week Awards co-chairs revealed
This year's Media Week Awards co-chairs are Jonathan Allan, sales director for Channel 4 and Karen
Media Agenda: Jonathan Allan on restructuring C4's sales team
Jonathan Allan, sales director at Channel 4 tells Media Week that the heavy lifting of the recent
Sector Analysis: Television in 2012
record number. Now there's clear evidence that they have become more effective over time. However ... , advertorials, contextual ads, live ads, green-button content, programme sponsorship, channel sponsorship ... Allan to Channel 4 as sales director last July, the broadcaster integrated its digital and TV sales ...
Media Agenda: Matthew Dearden on the out-of-home sector
Clear Channel's chief executive Matthew Dearden tells Media Week that rather than cutting budgets
Lebedev backs i with fresh TV campaign
to charge readers more. It will run throughout January and February across Channel 4, ITV, Five, Sky ...
Plusnet to sponsor Celebrity Big Brother
's 'Celebrity Big Brother' on Channel 5. ... of the 2011 series of 'Celebrity Big Brother' was the most-watched show on Channel 5 this year, with a peak ... and Channel 5. Nick Rawlings, commercial director at Plusnet, said: "We're delighted to be kicking-off 2012 ... for the first series of 'Celebrity Big Brother' and 'Big Brother' on Channel 5 was skincare brand Freederm ...
PBS appoints Channel 4 for ad sales
PBS, the factual American broadcaster, has appointed Channel 4 as its exclusive ad sales partner ... The channel will launch on channel 166 on the BSkyB platform with the stapline 'Where Television ... Burns. The UK PBS channel is a joint venture between Canadian-born entrepreneur David Lyons, and PBS Distribution, which holds the international rights to the majority of PBS's programming. The UK channel ...
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