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Kellogg's Rice Krispies Squares launches 3D ad

By John Reynolds, 25 May 12, 03:55

Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice ... . The 3D interactive cinema ad has been created by glue Isobar and Superglue for Rice Krispies Square ... to be the first 3D cinema ad that can be tasted. The ad will be rolled out in cinemas from May 25 during ... that by the end of cinema ad, consumers will be able to taste the flavour of the Rocky Road in their mouth through ...

Missing People asks viewers to pick up the phone

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:00

Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...

Big Jubilee Lunch project in TV push

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 12:34

on the large BBC Big Screens placed around the UK, supported by cinema activity. Rita Broe, strategic ...

Samsung Olympic spot invites people to 'take part'

By Matthew Chapman, 22 May 12, 12:21

Samsung is rolling out an online and cinema spot featuring David Beckham, Jamie Oliver and Victoria ... on Thursday, before being screened on video-on-demand and in cinemas nationwide from mid-June. Media buying ...

Cadbury Wispa launches £3.5m ad campaign

By Sara Kimberley, 22 May 12, 10:42

media, outdoor and will launch in cinemas from Friday. The ad will promote Wispa's bitesize addition ...

Irn Bru says hello to 'Fanny' in latest ad

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 09:02

," and "steamy windows". The ad will run on TV and in cinema, and was directed by Stuart Elliot. Copy ...

Orange invests in film ties after sponsorship review

By Matthew Chapman, 22 May 12, 08:30

However, owner Everything Everywhere has renewed its deal as sponsorship partner of Bafta for next year, as it looks to step up its efforts on its cinema programme. Orange has sponsored the Prize ... minister's Big Society Award. The Orange Wednesdays and Gold Spots cinema activity will continue ...

VW 'see film differently idents 2012' by DDB UK

21 May 12, 03:42

The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...

Wispa 'time well misspent' by Fallon

21 May 12, 03:30

The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...

Metro leads cross-media partnership for Men In Black 3

By Nick Batten, 17 May 12, 10:30

marketing agency Spinnaker, who will also show the trailer and feature links to allow users to book cinema ... an engaging experience, whilst communicating the core themes of the MIB universe to a new generation of cinema ...

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