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Digital Cinema Media to roll out Primesight interactive outdoor ads
Digital Cinema Media (DCM) is set to roll out interactive posters in its cinema foyers after ... cinema foyers as part of a multi-million pound digital push. Poster units will be piloted in the Odeon Leicester Square, Cineworld at the O2 and the new Vue cinema at Westfield Stratford City. Simon Rees ... the entire cinema experience bigger than just the movie. "Primesight's digital posters are a fantastic ...
DCM secures Picturehouse cinema contract renewal
Cinema owner City Screen has renewed advertising sales house Digital Cinema Media's contract ... Rees, managing director at DCM, said: "City Screen offer a very important facet to the cinema ... BMW . Picturehouse s newest site, a four-screen cinema in Hackney, will open in October this year ... sells advertising on 2,799 screens at 477 sites, and account for an 80% share of the cinema advertising ...
Cinema admissions down 2.4% in 2010
Cinema admissions fell by 2.4% last year, according to the BFI's annual yearbook, but sales house ... drop of just over 2% on 2009 admissions. But despite a drop in admissions, cinema sales house Digital Cinema Media said its bookings for on-screen advertising campaigns during 2010 had risen 19% year on year. DCM claimed cinema admissions for the first six months of this year were up 0.7% on 2010 ...
Sector analysis: cinema gears up for social networks
a new high. Mark Banham asks the leading players in cinema about how brands and their agencies can ... in Leicester Square to the larger Trafalgar Square, is anything to go by, then the cinema industry surely isn ... the exposure. Activity planned by the channel's retained media agency MediaCom, Digital Cinema Media (DCM ... in this highly engaged space, follow the movie beyond the screen and stay with the audience outside of cinema ...
ITV sells stake in US cinema ad firm to reduce debt
ITV has sold its 50% stake in US cinema ad company Screenvision, to private media equity firm ... Screenvision, a joint venture between ITV and Thomson, a provider of technology services and equipment to the media and entertainment industries, has more than 15,000 cinema screens across the US ... company JFMG , Liverpool FC's website and Carlton Screen Advertising, the UK's largest cinema advertising ...
Ray Winstone stars in cinema advertising promotion
as part of a nationwide campaign by Digital Cinema Media (DCM), to promote cinema as an advertising medium. ... The 40-second ad is the second in a series with the strapline "Cinema: why advertise anywhere else?" and was shot in Leicester Square cinemas and will run on DCM cinema screens from 1 October. Martin Bowley, managing director at DCM said: "Ray is a legend. His enthusiasm for cinema shines through and the ad looks ...
Cinemas to show FIFA World Cup final games in 3D
A number of UK cinemas are to show the last six games of the FIFA World Cup live in 3D ... 0 0 Digital Cinema Media (DCM) has signed a deal with SuperVision Media to show three ... cinema is taking on a new role in sport braodcasting since the success of O2's 3D screenings for Six ... . Jeremy Playle, sales director at DCM, which represents 78% of 3D cinemas across the country, said: "With ...
Pearl & Dean sale is 'good news' for cinema
LONDON - Image Limited's investment in Pearl & Dean will allow the cinema market to make the most ... When Scottish broadcaster STV sold the venerable cinema sales house Pearl Dean to the owner of the Empire cinema chain last month for 1, there was one question everyone wanted to ask. "I got all ... team - but the deal marks a watershed for the cinema advertising market. After selling to Image ...
STV sells Pearl & Dean to Empire Cinemas owner
LONDON - STV, the channel three broadcaster in Scotland, has sold the cinema sales house Pearl ... of the minimum income guarantee paid to Vue cinemas for the period from 1 May to the end of December 2010. In a ... director and the ultimate beneficial owner of Empire Cinemas Limited. ...
VW targets cinema goers with Dudeism Independent Thinking ad
Since Avatar's release on 18 December 2009, Cameron's sci-fi extravaganza has delivered an estimated 17 million impacts and taken 83.3m at the box office, according to figures from Digital Cinema ... bringing its total to 1.6 million. UK cinema box office (Feb 20 21) Film Total box office so far ...
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