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Digital Cinema Media to roll out Primesight interactive outdoor ads
Digital Cinema Media (DCM) is set to roll out interactive posters in its cinema foyers after ... cinema foyers as part of a multi-million pound digital push. Poster units will be piloted in the Odeon Leicester Square, Cineworld at the O2 and the new Vue cinema at Westfield Stratford City. Simon Rees ... the entire cinema experience bigger than just the movie. "Primesight's digital posters are a fantastic ...
Gordon's buys bespoke pre-show theatre slot
's portfolio of cinemas Apollo, Empire, Showcase and Everyman. Pearl Dean estimates the ads will be seen by up to 17 million cinema and theatregoers over the year-long deal, which Hope-Milne put at six figures. ...
Cinema admissions down 2.4% in 2010
Cinema admissions fell by 2.4% last year, according to the BFI's annual yearbook, but sales house ... drop of just over 2% on 2009 admissions. But despite a drop in admissions, cinema sales house Digital Cinema Media said its bookings for on-screen advertising campaigns during 2010 had risen 19% year on year. DCM claimed cinema admissions for the first six months of this year were up 0.7% on 2010 ...
M&M's inks million-pound movie deal to push flagship store
programme shown in cinemas, ahead of the opening of its flagship store in Leicester Square. ... 1 April. Cinema sales house DCM estimates the Mars-owned chocolate brand's sponsorship, booked ... recognise and engage with. The brand is synonymous with film, whether it be at home or in the cinema ... ." The programme, made by MyMovies, is shown on the digital cinema screens sold by DCM, including Odeon, Cineworld ...
Paper Round (20 September) - Which clients are advertising in the national press?
in The Independent, highlighting films from its world cinema collection rather than competing on the price of new ...
Ray Winstone stars in cinema advertising promotion
as part of a nationwide campaign by Digital Cinema Media (DCM), to promote cinema as an advertising medium. ... The 40-second ad is the second in a series with the strapline "Cinema: why advertise anywhere else?" and was shot in Leicester Square cinemas and will run on DCM cinema screens from 1 October. Martin Bowley, managing director at DCM said: "Ray is a legend. His enthusiasm for cinema shines through and the ad looks ...
Paper Round (27 August) - Which clients are advertising in the national press?
as they return to school. Ads for 'Avatar' run across the papers, as the Fox film relaunches in cinemas ... ' is highlighted ahead of its cinema release today. The film is highly anticipated after being born from ...
'Twilight Saga: Eclipse' delivers 1.5 million impacts for Volvo
The release of the new 'Twilight' film helped a new cinema campaign from Volvo, which features
UKTV to run 3D campaign for extreme game show
-fareast-language:#0400; mso-bidi-language:#0400;} The campaign will debut trailers in 3D for the show at cinemas ...
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