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Metro leads cross-media partnership for Men In Black 3

By Nick Batten, 17 May 12, 10:30

marketing agency Spinnaker, who will also show the trailer and feature links to allow users to book cinema ... an engaging experience, whilst communicating the core themes of the MIB universe to a new generation of cinema ...

Social media ads 'justifying hype' as ZenithOptimedia lifts internet forecast

By Daniel Farey-Jones, 14 March 12, 11:35

,633 34,799 35,828 Cinema 2,319 2,474 2,643 2,848 3,055 Outdoor 29 ...

My Media Week: Mungo Knott

By Hayley Pinkerfield, 07 March 12, 02:00

the relevance of F1 racing (with mixed results), consults on the digital ad presence at client Vue Cinemas ... -existent, as I travel to Vue Cinemas to meet Louise Trinder, head of creative solutions at DCM, along with our development director Terry Dyer. We're installing digital advertising panels in the foyers of cinemas ...

IGN partners with Pearl & Dean for Mass Effect 3 campaign

By Daniel Farey-Jones, 21 February 12, 11:44

Online gaming publisher IGN Entertainment and cinema sales house Pearl & Dean have tied up on a ... of the 35 cinema foyers across the UK, currently equipped with Pearl Dean's interactive touchscreen ... will be shown at six locations across the UK on Wednesday 7 March including the Prince Charles Cinema ... way we could. "By teaming up with Pearl Dean and their innovative interactive screens in-cinema ...

DCM hires Joe Evea as business development director

By Nick Batten, 20 February 12, 10:20

Cinema sales house DCM has bolstered its sales and marketing team with the appointment of Joe Evea ... move into an exciting new era for cinema advertising. He brings with him a wealth of experience and a ... added that the wealth of opportunities created by cinema embracing the medium of digital technology ...

My Media World: Simon Rees

By Staff, 15 February 12, 03:00

with the great outdoors in extreme conditions and would make cinema the top of any brand campaign. ... to this particular role because Cinema is going through its most exiting period of change since the advent ... thing I can t stand in media is That cinema in not the first choice spot on every media schedule ... cinema chain. The next 12 months will be An amazing period of change for the cinema industry ...

My Media Week: Mark Halliday

By Hayley Pinkerfield, 01 February 12, 03:08

team. Sadly, I have to miss the annual company meeting, this year at the local Odeon cinema, as a ...

Newspaper woes to dent UK adspend, predicts GroupM

By Daniel Farey-Jones, 06 December 11, 09:28

of down 5% and cinema down by 5% instead of flat. Outdoor's 2% rise has been crossed out and replaced ... better prospects than this year. Radio is forecast for another 5% up year, TV and cinema each for 3 ...

ZenithOptimedia upgrades UK advertising outlook for 2011

By Arif Durrani, 05 December 11, 04:01

-on-year % change at current prices Total Newspapers Magazines TV Radio Cinema ...

Boxfresh renews sponsorship of NME Best New Band

By Sophie Maden, 09 November 11, 12:32

Cinema Club, Metronomy, Tribes and Azealia Banks. Last year's nominations for Best New Band saw ...

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