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Gordon's buys bespoke pre-show theatre slot
's portfolio of cinemas Apollo, Empire, Showcase and Everyman. Pearl Dean estimates the ads will be seen by up to 17 million cinema and theatregoers over the year-long deal, which Hope-Milne put at six figures. ...
Jump creates ad reel ident for DCM
new ident for cinema sales house, Digital Cinema Media. ... then has existed in various incarnations as Rank Screen Advertising (RSA), Cinema Media, Carlton Screen Advertising (CSA) and Digital Cinema Media (DCM). The new ident launches across the UK in DCM's 1,732 2D cinema screens this evening and will herald the start and close of the ad reel in cinemas. The ident ...
60 Second Spot: Jeremy Playle, DCM
Jeremy Playle, sales director at Digital Cinema Media, tells Media Week how 3D and digital
Ray Winstone stars in cinema advertising promotion
as part of a nationwide campaign by Digital Cinema Media (DCM), to promote cinema as an advertising medium. ... The 40-second ad is the second in a series with the strapline "Cinema: why advertise anywhere else?" and was shot in Leicester Square cinemas and will run on DCM cinema screens from 1 October. Martin Bowley, managing director at DCM said: "Ray is a legend. His enthusiasm for cinema shines through and the ad looks ...
'Twilight Saga: Eclipse' delivers 1.5 million impacts for Volvo
The release of the new 'Twilight' film helped a new cinema campaign from Volvo, which features
UKTV to run 3D campaign for extreme game show
-fareast-language:#0400; mso-bidi-language:#0400;} The campaign will debut trailers in 3D for the show at cinemas ...
VW targets cinema goers with Dudeism Independent Thinking ad
Since Avatar's release on 18 December 2009, Cameron's sci-fi extravaganza has delivered an estimated 17 million impacts and taken 83.3m at the box office, according to figures from Digital Cinema ... bringing its total to 1.6 million. UK cinema box office (Feb 20 21) Film Total box office so far ...
Pearl & Dean donates cinema slots for child abduction campaign
VIDEO - Cinema ad sales house Pearl & Dean has donated space for hard-hitting ads from child
Orange supplies movie trailers for bespoke C4 ad break
The Orange Movie Zone will be broadcast on a weekly basis every Tuesday from today (4 August) on Channel 4 and E4, and slightly later on Film4, and will promote Orange Wednesdays, the mobile operator's weekly offer of two-for- one cinema tickets for all Orange customers. The break will begin and end ...
Kylie's Agent Provocateur performance voted greatest cult cinema ad
voted the greatest cult cinema ad of all time in a poll by DCM. ... The ad, Proof from 2001, beat The Orange Gold Spot (2008), Maxell Tapes "Break the Sound Barrier" (1982) and the Guinness "Surfer" (1999) as thousands voted for their favourite from a final shortlist. Fleur Castell, marketing and research controller for sales house Digital Cinema Media, said: "Cinema ...
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