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Eat Cinema to advertise in cinema foyers
Digital TV channel Eat Cinema has won backing from operators to start showing material on in ... The move starts with the two biggest cinema chains, Vue and Cineworld, and talks are progressing with other companies, including Odeon. Eat Cinema is hoping a presence in theatre foyers will raise more ... . Content from Eat Cinema will run alongside the cinema owner's bespoke in-foyer TV material. The channel ...
Cinema advertising - Cinema bucks the advertising downturn
With the sector's trade body predicting an overall rise in UK cinema advertising spend this year ... The Cinema Advertising Association predicts the industry will end 2006 1% up on 2005 ... Advertising. Big impact In a small sector such as cinema, a few big hikes in individual advertisers ... -definition television ahead of the World Cup," says Bruce McGowan, head of cinema at ZenithOptimedia. "They wanted ...
And the winner is ... cinema
Cinema ad spend and admissions rose in 2008, despite the economic downturn. Media Week reports ... The Slumdog sensation could not have given UK cinema a better start in the first quarter of 2009 ... the latest in a line of films that have ensured cinema is riding high in an otherwise rocky media landscape ... such as Quantum of Solace and The Dark Knight have similarly kept audiences flocking to the cinema. Cinema ...
Cinema leads revenue charge
Cinema leads revenue charge ... Cinema advertising saw nearly 10% added to its earnings total in 2002 By Deborah ... to estimates from the media research body. In contrast, television, radio, outdoor and cinema all recovered from 2001, led by cinema advertising which saw nearly 10% added to its earnings ...
Cinema admissions increase by 6%
UK cinema admissions have risen by 6% to 39 million in the first quarter of 2007, according ... The top three categories for advertising spend in UK cinemas during the first quarter of this year were motors (£5.5m), followed by computers (£4.3m) and drink (£3.8m). Orange was the quarter's highest ... Research. Spoof action movie Hot Fuzz was the biggest hit at the cinema, grossing £20.4m at the box ...
Bluetooth service comes to cinema
LONDON - Sister companies Primesight and Pearl & Dean have teamed up to create the Cinema Bluetooth ... The new service, which will be available at Vue cinemas, will allow advertisers to provide ... destination. Primesight Bluetooth will be launched in 25 Vue cinemas nationwide and will eventually be rolled out at 56 Vue sites later this summer. It will be able to cover a whole cinema foyer with only one ...
Cinema growth expected to slow
Growth in European cinema admissions and subsequent revenues are expected to slow considerably over ... The forecast by the Informa Group comes as advertising revenues in cinema have seen a levelling ... – in 2004. Cinema admissions in Europe are expected to grow by only 120 million people by 2010, according ... in growth for the cinema industry has also been blamed by some commentators on home entertainment systems ...
French Connection returns to cinema
LONDON - French Connection, the fashion retailer, is returning to cinema after a six year absence ... buying. The shift back to cinema is significant for French Connection, which has more recently ... brand among aspirational young people and cinema is the most powerful way to do this. It also offers ... 's commercial director, Jeremy Playle said that French Connections decision to run a cinema campaign showed a ...
Volkswagen retained as cinema sponsor
Volkswagen has renewed its sponsorship of Independent Cinemas in the UK for the third year running ... Negotiated on behalf of the Cinema Advertising Association by Carlton Screen Advertising, the 12-month sponsorship, worth £2.9m, begins this month. Volkswagen plans to extend its branding message beyond the current on-screen and in-foyer cinema presence. Negotiated by MediaCom, the cinema ads ...
Cinema visits top 164 million
LONDON - Cinema admissions increased 1.1% year on year in 2008, totalling 164.2 million, according ... The 2008 summer period marked the highest number of cinema admissions for 40 years, with UK venues ... , with 15.4m. Gemma Atkinson, sales director for Digital Cinema Media, said: "The pull of the big screen ... that the cinema experience is one thing consumers are not prepared to sacrifice." The Cinema Advertising ...
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