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And the winner is ... cinema
included Mitsubishi, VW, Sky and the COI, and the package tends to be the most popular way we get ...
Royal Marines campaign pays off
Client: COI on behalf of CNR and the Royal Marines Agency: I-Level Lead planner: Tom Le Fanu We needed to remove preconceptions that potential recruits might have, presenting a different side to the marines - not just as elite killers, but as normal guys who are just very focused and dedicated ...
Meet the strategists
Charlie Makin, chief strategy officer, Arena BLM Major accounts: COI, Thomas Cook, Setanta ... clients: Scottish Newcastle, Honda, COI and Samsung How can strategists ensure they are perceived ... , Morrisons, Nintendo, Specsavers and COI How can you get real insight into consumer behaviour? If a ...
Media Mix - Skip to main feature
With Slumdog Millionaire landing 10 Oscar nominations and UK cinema admissions holding firm despite the recession, you would think it's a good time to take a look at a cinema campaign, as Virgin Media, the COI and Golf are doing through January. But do film-goers actually see the ads or do we time ...
Young People - A fine balance
. Education not regulation Piczo has a Safety at Piczo area on the site, with advice from the COI ...
Evolve or die
money in digital, and this is opening doors for us." I-level's clients include the COI, William Hill ...
Meet the auditors
clients: COI, Orange UK Value of client spend: 3.1bn What are the benefits of auditing media ...
IDS negotiates six-figure Royal Marines TV deal
-figure sponsorship deal with the COI, on behalf of The Royal Marines, promoting careers across three separate TV ... The COI-funded deal will run during November and will feature Royal Marines sponsorship idents around a selection of programming on Virgin 1, Bravo and Setanta Sports. The series of idents aim to create a narrative flow across the ad break by introducing the viewer to a series of "awareness tests ...
Bishop to quit as chief of the COI
LONDON - COI chief executive Alan Bishop is to leave his post next year to join the Southbank ... Former Saatchi Saatchi International chairman Bishop was appointed COI chief executive in November 2002. He will remain at the COI until January to ensure a smooth transition to his yet ... of COI, its creative and hardworking staff, and the whole government communications community. "I now ...
COI ready to help troubled banks
LONDON - The COI is on "stand by" to help provide media duties for some of the UK's largest high ... planning and buying. Peter Buchanan, deputy chief executive of COI, said: "The COI is committed ... in question, we stand by to help them if requested. "The COI can provide access to excellent media buying ...
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to remove filters- Sales Executive, AdMedia
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