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Sector analysis: Can radio sponsorship and promotion plug the COI gap?
of Information (COI). ... In the 12 months until July 2010 the COI spent 48m on radio, according to Nielsen. In the 12 months to July 2011 that figure plummeted to 12m, a quarter of the spend. Fast forward towards ... towards plugging the hole left by COI." There is no doubt that the S P market will continue to grow ...
COI shortlists three for Electoral Commission comms planning
The Central Office of Information (COI) has shortlisted incumbent Experience Communications, Arena ... A COI spokeswoman said: "The Electoral Commission, through the COI, is running a communications ... agencies: Arena Media, MEC and Experience Communications." The COI said that the review was necessary, "because existing contracts have come to their natural end." Last month, a tender was issued to COI ...
Specific Media hires COI's Stephenson
at the COI, in the new role of senior director of category development. ... The role focuses on business planning and marketing strategy and, in addition, Stephenson will lead a team developing clients' innovations. He was at the COI for nine years, most recently as head of digital marketing in the media team. Ian Dowds, Specific Media's vice-president UK, said: "Daniel ...
COI receives eight nominations in Radio Advertising Awards
The annual awards, held by the Radio Advertising Bureau and supported by Haymarket Brand Media, aim to recognise best practice in advertising on UK commercial radio, in terms of both creativity and planning. The COI s drug information service Frank, and creative agency Mother, have five nominations, including ...
Could consolidated buying raise costs for the COI?
Could the COI's newly consolidated media buying raise costs as the Government gears up to cut ... -fareast-language:#0400; mso-bidi-language:#0400;} The COI's decision to hand its 250m media buying ... and potentially spells deep trouble for i-Level, which has lost the COI's digital buying business, thought to represent about one third of the agency's turnover. Last week, the COI announced that WPP will handle all ...
IAB Engage: Digital the key for the COI
LONDON - The COI's digital ad spend has rocketed by 200% in the past three years, chief executive ... Lund, who joined the COI earlier this year, was speaking at the IAB Engage event in London. He said: "Digital has to not be just a great channel, but it has to be a joiner of other mediums ... that the COI's use of social media would be key in changing public behaviour, especially around health ...
Agency consortia set their sights on the big COI prize
Battle lines have been drawn for the biggest ever UK media pitch, for the consolidated COI account ... with out-of-home sibling Posterscope. Omnicom, which handles some COI comms planning through Manning ... ), helped shape COI agency strategy, convincing it to consolidate buying with one supplier, which seems logical in a converging media landscape. MediaCom currently handles COI's press, while Carat buys TV ...
COI shortlists three for £250m media buying business
consortium will assume control of all of COI s media buying from April 2010, for a statutory four-year period ... the first time the COI has consolidated its entire media buying business, a process that has historically been split according to individual media. This year s COI annual report shows that government ...
I-Level links up with Starcom to compete for £250m COI work
for the newly consolidated £250m COI media buying brief. ... 0 The winner of the pitch process will handle media buying for the COI and all its government ... . The COI business is currently divided between six media buying contracts handled by individual agencies ... ). The COI spent a total of 211m on traditional media and 40m on online advertising during 2008 ...
The Media Week - NBC, WPP, Arena BLM, Guardian, News Int and the COI
A new boss for NBC, Vodafone's media consolidation, people moves at Arena BLM and bulks and content charging in the newspaper sector are up for discussion with Media Week's Steve Barrett, John Reynold...
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