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ZenithOptimedia upgrades UK advertising outlook for 2011

losing its biggest advertiser, COI, last year. ZenithOptimedia has also notably started to include ... cuts in COI spend have effectively taken 15m from the market. The print sector has also suffered ...

Global Radio revenues decline 1.3%

Over the year Global Radio lost 85% of revenues from what was radio s biggest advertiser, the Government s Central Office of Information, and when the COI is stripped out Global Radio s revenues increased 6% from revenues in the year to 31 March 2010 . The underlying revenue rise came from a number ...

Out-of-home revenues up 14.6% year on year to £204m

The Central Office of Information (COI) was the biggest outdoor advertiser during the quarter, spending 8m, followed by McDonald's and Sky, which each spent 3.6m, Virgin Media which spent 3.2m, and Coca-Cola which spent 3m. Large-format roadside and small-format retail enjoyed the steepest rise ...

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