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TV Spot of the Month - COI, Change 4 Life
The COI spends big as it tries to persuade Britons to get into shape ... The COI spent almost 7m on TV advertising alone during April, making it the third-biggest spender behind P G and Reckitts. The biggest chunk was on The Department of Health's Change 4 Life campaign. The latest burst of the TV campaign to encourage families to eat well, move more and live ...
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- Sales Executive, AdMedia
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