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COI names planning agencies
COI names planning agencies ... COI Communications has appointed a roster of eight agencies to handle its strategic planning work. From an original list of 26 applications, COI has named MGM, The Media Edge, Media- Vest, Naked, New PHD, Optimedia, Unity and Zenith Media as the successful agencies. According to COI ...
COI reviews media
COI has called a review of its media planning and buying contracts across every medium except ... is expected by March. COI said the press contract, held by Mediacom, and cinema, held by Universal McCann, will be re-tendered in March 2005. COI also plans to re-pitch the strategic media-planning roster ... . COI said the online planning and buying account, held by I-Level, would not be affected. ...
Meet Jeremy Found, COI
The COI's head of media gives Media Week his thoughts on the challenges and opportunities
Agencies listed for COI sponsorship
OMD, PHD, Starcom and Carat are among the major agencies selected for the Central Office of Information's £2.5m sponsorship roster.
Pitching for piece of COI action
Pitching for piece of COI action ... , for various reasons, reviewing their media business. The COI’s review, however, stands out as it is a three ... the field is open to a broader range of shops. The COI, the Government’s communications arm, is unique ... to undercut them. Value judgment Corrine Purton, COI’s deputy director of marketing communications ...
COI turns the screw on Rajar
COI turns the screw on Rajar ... The UK's second biggest advertiser, COI Communications, is entering talks with Kelvin MacKenzie ... system. The decision by the COI, which spent more than £23m on radio billings between November 2002 ... major advertisers have added their weight to the calls for change. Word that COI is looking at GfK ...
Specific Media hires COI's Stephenson
at the COI, in the new role of senior director of category development. ... The role focuses on business planning and marketing strategy and, in addition, Stephenson will lead a team developing clients' innovations. He was at the COI for nine years, most recently as head of digital marketing in the media team. Ian Dowds, Specific Media's vice-president UK, said: "Daniel ...
COI opens up ad files
online 60 of the COI’s most memorable public information films. ... The shorts, ranging from footage of the Berlin Airflit through to the Keep Britain Tidy campaign, will be made available in batches over the next six months. The COI has grown to be one of the UK's biggest ... .gov.uk/films. COI chief exec Alan Bishop said: "These historic films led the way in communication, just as the ads ...
COI's stroke campaign works FAST
Challenge - The Strokes campaign for the COI was designed to raise awareness of strokes. The task ... Client COI, Department of Health Agency Mediaedge:cia Planner Pete Kemp Strategy The campaign focused on the need to dramatise the effects of strokes on the brain, as well as the value ... was the "most motivating" COI campaign to date, with more than half of the respondents remembering the FAST ...
COI creates new digital roster
media at COI, said the review would be a chance to refresh the COI's insight into the market and ensure ... . The COI is yet to announce a decision on which agency has won its radio buying account, currently held ...
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