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Ocean Outdoor partners with TalkSport for summer sport bulletins
TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal ... Throughout the summer, Ocean Outdoor will show TalkSport-curated sports bulletins on its network ... into text by the TalkSport news team and visualised on Ocean Outdoor's screens, including the new Eastern ... , the free Sport print magazine and digital out of home. Other outdoor media owners already display news ...
Media360: Outdoor's Mike Baker predicts 'visual, huge' quarter for Olympics
Mike Baker, chief executive of the Outdoor Media Centre, believes the outdoor industry can look ... Speaking at the Media360 conference, the outdoor chief said the organisation was still learning from its 'Customer Journey' research commissioned at the end of last year. The research looks at how ... going to be as big for outdoor as the industry is hoping, Baker said: "It s going to be big. There is a ...
Ocean Outdoor in £35m management buyout
Ocean Outdoor, the digital and large format outdoor media owner, has changed ownership following a ... of potential suitors LDC Capital has purchased Ocean Outdoor from its early stage investors Smedvig Capital and others. Smedvig Capital had been a shareholder in Ocean Outdoor since May 2008 when it made a 5.5m ... . The deal means Ocean Outdoor will continue to be run as an independent business and its management team ...
Eye releases study on neuro effects of outdoor media
By partnering up with brain imaging research company, Neuro Insights, Eye claims to have measured the brain activity of consumers in different out of home environments to create the first neuro imaging study to be conducted for the UK outdoor media market. Using neuroscience techniques, Eye claims ...
Outdoor Q1 revenues rise 3.1% to £213m
Outdoor ad revenues reached £213m in the first quarter of 2012, up 3.1% when compared to the same ... of new technology in their outdoor campaigns, more interactivity and connectedness with social media ... outdoor revenue, putting it close to the 20% level the OMC predicted in 2010 it would reach this year ... , told Media Week: "Whether the growth of digital outdoor continues depends on more take ...
Clear Channel Outdoor losses widen as UK billboard revenue declines
Clear Channel Outdoor's losses before income taxes widened 84.7% to $60.5m (£37.4m) in the first ... According to Clear Channel Outdoor s results for the first quarter of 2012, global revenues were ... ) declined by 2% year on year to $371.1m ( 229.4m) in the first quarter, Clear Channel Outdoor said revenues ... in the same period of 2011. William Eccleshare, global chief executive of Clear Channel Outdoor, said ...
LoveFilm founder launches digital outdoor network for businesses
ECNlive, the digital outdoor network, has launched a new pure-play digital media network ... -founder of LoveFilm.com, identified a gap in the UK Outdoor market. Ceravolo, chief executive officer of ECNlive ...
Interpublic outdoor specialist IPM rebrands to Rapport
an outdoor campaign to raise awareness of the new look, tone and feel of the agency. ... rents space in Rapport's offices. As well as working on outdoor campaigns for clients of IPG media ... and Samsung. The national outdoor ad campaign, with creative by Ouch Design!, will use the Blippar platform ... Management. The outdoor agency is close to 25-years-old and was spun out of Western Media, part of the agency ...
Gavin Brice appointed to key role at CBS Outdoor
CBS Outdoor UK has appointed Gavin Brice to a top executive role that involves him overseeing ... such as Westfield, TfL and bus companies. Brice, who has been with CBS Outdoor UK for nearly seven years, moves ... , who left CBS in March to become managing director of the furniture division at JCDecaux. Jason Cotterrell, country director at CBS Outdoor UK, said: "It is vitally important that we have the right ...
Trend report: Outdoor targets the business traveller
and the outdoor industry is having to find new ways to tap into this early adopter market, especially ... development director at CBS Outdoor UK, says: "Advertisers can talk to business travellers as they move ... executive of industry body the Outdoor Media Centre, says: "Digital has transformed outdoor, with people ... in essence just dynamic billboards. "But technology is in a constant state of flux and outdoor contractors ...
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