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Large-scale NFC ads trial gets 3,000 people to interact

great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...

Eye releases study on neuro effects of outdoor media

By partnering up with brain imaging research company, Neuro Insights, Eye claims to have measured the brain activity of consumers in different out of home environments to create the first neuro imaging study to be conducted for the UK outdoor media market. Using neuroscience techniques, Eye claims ...

JCDecaux's revenue rises 6.6% boosted by UK transport division

week Clear Channel reported global outdoor revenues of $651.3m in Q1 2012 , up just 0.2% year on year, while CBS Outdoor reported revenues of $416m, up 1%. The decline in JCDecaux's reported billboard revenues was mirrored at Clear Channel Outdoor, which said decreases in billboard revenues in the UK ...

Clear Channel Outdoor losses widen as UK billboard revenue declines

Clear Channel Outdoor's losses before income taxes widened 84.7% to $60.5m (£37.4m) in the first ... According to Clear Channel Outdoor s results for the first quarter of 2012, global revenues were ... ) declined by 2% year on year to $371.1m ( 229.4m) in the first quarter, Clear Channel Outdoor said revenues ... in the same period of 2011. William Eccleshare, global chief executive of Clear Channel Outdoor, said ...

Public awareness of NFC yet to take off

of outdoor media owner CBS Outdoor showed that awareness of NFC among the general population was low ... According to the research, by outdoor media owner Clear Channel Outdoor and Aegis Media s out ... , marketing director at Clear Channel Outdoor UK, said: "What is clear is that although NFC has broad ...

Advertisers still hold concerns over transparency of media rebates

by media, online was seen as having the highest levels of rebates followed by TV, press and outdoor ... rebates, followed by outdoor, online and press. Thirteen per cent of rebates were returned as free ...

Social media ads 'justifying hype' as ZenithOptimedia lifts internet forecast

,633 34,799 35,828 Cinema 2,319 2,474 2,643 2,848 3,055 Outdoor 29 ...

Trend report: Can media help save the high street?

call of failed high-street ventures including outdoor outfitter Blacks, which was eventually saved from ... consistent link. For instance, the last campaign we worked on was print, outdoor, online, but there were ... at JCDecaux, makes the case that the outdoor industry is already ahead of the curve as far as the promotion ...

JCDecaux UK revenues rise 0.1% in 2011

JCDecaux, the outdoor media owner, reported global revenues of €715.9m (£596.9m) in the fourth ... in the outdoor advertising industry. "The high quality and commitment of our teams across the world ... organic growth." There has been much speculation that JCDecaux could buy one of the other outdoor media ...

Media Salary Survey Part 2: Media owners

real effect on the industry, and, in particular, for outdoor owners. Compared to 2010's salaries ...

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