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Media on Trial - CBS Outdoor
Media Owner: CBS Outdoor ... contract last year, CBS Outdoor is now planning to roll out its digital LCDs and introduce the long ... and proximity targeting may well prove to be a powerful selling point for CBS. Retailers and food and drink clients will surely trial these formats. These targeting opportunities could well present CBS with a great ...
Media on trial - CBS Outdoor
Owner: CBS Outdoor So it's here at last. Like an epic movie, five years in the making, cross-track projection is coming to a station near you. Was it worth the wait? If the test site at Euston is anything ... . Now all CBS needs to do is build another 149 of them. - Review by Glen Wilson, deputy managing ...
CBS Outdoor's Ellis joins atmAd
LONDON - Cashpoint media owner atmAd has appointed James Ellis from CBS Outdoor to the position ... than six years and joins atmAd from CBS Outdoor, where he worked in its dedicated digital team Alive before the unit was integrated into the traditional outdoor sales team in December 2009. An atmAd ... organised to serve outdoor specialists, agencies and clients, and will focus on developing relationships ...
Insiders' Guide: CBS Outdoor Midlands
There are 10 people in the CBS Outdoor Midlands regional agency sales team. Our portfolio is all ... . What does it take to get a job in your team? You have to really want a career with CBS Outdoor. We ... stands you apart from the rest of the industry? Our expertise in outdoor advertising - after all, we ... stand out in the Midlands region. We have extensive knowledge of outdoor, directories, press, magazines ...
Viacom Outdoor to become CBS Outdoor
Viacom Outdoor is to be rebranded as CBS Outdoor from 1 January 2007, in line with a change ... current name. Viacom Outdoor is owned by the CBS Corporation, which was formed last year when chairman ... Viacom Inc. CBS owns the outdoor interests and the eponymous US TV network, while Viacom owns MTV and the Paramount and Dream Works film studios. In the UK, CBS Outdoor sells advertising on buses, trams, rail ...
CBS Outdoor retains Go-Ahead contract
LONDON - Outdoor media owner CBS Outdoor has retained the multimillion-pound outdoor media contract ... CBS Outdoor will continue to sell the outdoor advertising on the exterior and interior of most Go ... passengers a day. Jason Cotterrell, franchise director at CBS Outdoor, said: "This long-term partnership is extremely important to CBS Outdoor, as the group forms an integral part of both our national and local bus ...
CBS Outdoor swoops on Cardiff Airport
CBS Outdoor UK has snatched the outdoor ad sales contract at Cardiff Airport from outdoor media ... Cardiff will be the first airport in CBS Outdoor's UK portfolio and will add to its existing ... will begin on 1 January 2012 and CBS Outdoor will sell advertising on more than 60 ad panels at the airport ... formats. David Pickard, finance director at Cardiff Airport, said: "CBS Outdoor UK was recommended ...
Global revenues slump at CBS Outdoor
LONDON - CBS Outdoor's European and Asian revenues plunged by over a quarter in Q3 to $144.6m. ... 0 0 Global revenue at CBS Outdoor was $424.9m, down 22.6% year on year from $549.3m in the third quarter of 2008. Parent company CBS Corporation said the decline in outdoor revenue reflected ... Alonso plans to recruit a UK managing director and Colin Leahy, managing director of CBS Outdoor ...
Peter Charlton to leave CBS Outdoor
LONDON - Peter Charlton, national sales director at outdoor media owner CBS Outdoor, is leaving ... Charlton has been at CBS for five years and leads the national sales team, selling outdoor media ... Moran, managing director of CBS Outdoor, said for the time being it is "business as usual". Moran said ... structure." CBS Outdoor appointed former Toyota marketing chief Mike Moran as its UK managing director ...
Bournemouth buses win for CBS outdoor
LONDON - CBS Outdoor has had its contract to manage advertising on Bournemouth's Yellow Buses ... to CBS Outdoor s transport portfolio follows the recent win of the 100m Arriva and the 40m National ... Bus fleet, which is part of the Transdev Group, increases CBS coverage of South Coast transport providers. Rob Oerton, franchise manager at CBS, said: Economic growth in this area means that ...
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