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Think BR: Launching Newsworks

By Rufus Olins, 25 May 12, 01:55

for taking soundings - finding out what the wider world thinks of your company, your brand and your industry. There were some interesting comments about the challenges facing Newsworks: that it s promoting an industry ... . Leveson has cast a long shadow over the industry and will continue to over the next few months ...

Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

." Many industry experts have named 2012 the year of NFC contactless payments in the UK, while others ...

Media Week's 30 Under 30 reveal to be held at Cuckoo Club

By Jeremy King, 25 May 12, 11:08

they are one of the best young talents in the industry. A team of industry judges that includes Marcus Rich ... industry The two questions from The Mail on Sunday are: Which of the celebrity columnists ...

Arena Media nets global City Index account

By Nick Batten, 25 May 12, 10:30

, business director of Arena Media, said: "City Index is an exciting new client with big ambitions to grow their business. "We believe our performance-based approach and their willingness to think differently ... for City Index, said: "Arena Media demonstrated a deep understanding of our business and its challenges ...

Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

the industry s future." Follow Maisie McCabe on Twitter @MaisieMcCabe ...

Mindshare retains Unilever media buying in the US

By Daniel Farey-Jones, 25 May 12, 09:50

-buying business as part of an ongoing market-by-market review. ... for the global communications planning business took place in April and the company is believed to be close to a ... buying business. A spokeswoman said: "We will formally communicate the outcome of the global review ...

Hunt lobbied Cameron on News Corp's behalf

By Maisie McCabe, 25 May 12, 09:35

In a note from Hunt to Cameron, which was read out at the Leveson Inquiry yesterday afternoon, Hunt said he was "concerned" about business secretary Vince Cable s decision to refer the bid to Ofcom in November 2010. In the previously undisclosed memo Hunt said it would be "totally wrong to cave in" to News ...

Trading places: this week's people moves

By Daniel Farey-Jones, 25 May 12, 09:10

Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...

Think BR: The search for white space

By Will Landell Mills, 25 May 12, 08:30

White space is the marketing term for unmet needs. White space is the place where business grows; without growth there is only stagnation, so the search for white space matters for everyone and is a ... , if not all, modern industries grew without any systematic enquiry into latent human needs. The applications ...

Think BR: What brands can learn from start-ups

By Ronnie Crosbie, 25 May 12, 08:00

their sensibilities moulded by the working practices of established business. There s an excitability that goes ...

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