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Roping in new business – not just for the industry cowboys
New business: The new business route has become an attractive option for agency up ... want to do business with). That’s the public image. But as we know, the public image rarely represents ... with them in the first instance. The key player initially is usually the new business director. New business personnel in agencies are hired primarily to rope in new business prospects – hauling in account ...
Industry Reaction
saving and other plc and operational savings to be had on top from combining the business. But Fru can ... group. One hopes that radio is not a broken model and this is a business that should be growing. Emap ...
Industry’s finest shine at awards
At the Media Week Awards, the OMD Group made the most trips to the stage, collecting awards for best use of a creative idea, brave client of the year, best use of media, business idea of the year, research project of the year and collaboration of the year. Mediaedge:cia impressed the judges, taking ...
Industry hopes rise with report
Industry hopes rise with report ... for the advertising industry announcing that, although advertising budgets are still not rising significantly ... , automobile and industrial advertising, but, in contrast, the steepest downward revisions were recorded ... expenditure will rise by up to 42% over the 10 years to 2013. Industry reaction to the news was cautious ...
Survey reveals industry apathy
An astonishing four out of five employees working in the marketing and communications industry ... the profession in the first place. One of the reason outlined for the rather gloomy analysis of the industry’s ... , said: ““The pressure of working in the marketing communications industry is clearly greater than ever. “Organisations such as PCL are playing their part by helping professional and businesses to share ideas around ...
Big boys measure up to satisfy industry’s appetite for merger
it is good for business or whether it has become just another modern executive habit? ... is the more keen, and who started it all. The media world – indeed, the business world as a whole – has never ... these incredibly large companies and they inevitably become a bit like a factory.” There are clear business ... savings and executive glory? “Consolidation is taking place in every industry, so we’re no different ...
Media industry is worth celebrating
Media industry is worth celebrating ... that bloke in the ITV Digital ads - yes it's the morning after the Media Week Awards. As with all industry ... a great night out? What did the winning entries say about the industry you work in? In short ... felt that our industry is at a watershed, and what better time to remove ourselves from daily ...
Industry urged to change course
Senior industry figures have called for a change in the currency for TV trading which they claim ... with consumers, he said, but were prevented from doing so because of the existing business model. "Until the industry changes the currency, it's hard to see how its going to get out of the situation it's in," Cranmer said. He added that the media industry "has a language and a currency which is completely at odds ...
Getting down to business
When it comes to B2B publishing, this really is the top table. We gathered some of the industry’s ... really good people in our industry?'" he said. Neil Thackray, chief executive of Quantum Business Media ... of the Institute of Practioners in Advertising B2B group and new business manager at agency AGA Group, described B2 ... multi-platform B2B environment is serving agencies. "I think we've certainly noticed how business-to-business ...
Business of communication
The business audience is, by definition, an early adopter audience. It demands ... and flexibility in reaching those busy professionals in an environment when they are waiting to travel ... 's passengers flying on business and 47% being in the AB demographic. "The difference between ourselves and ...
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