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The challenge to sell Initiative's new world order
BrandInHand) as well as hardcore media agency experience at MediaVest, where he headed up its US digital ... this into practice that lured Bader to the agency from BrandInHand just over a year ago. He says: "Richard (Beaven ...
Hytner's influence increases in Mediabrands restructure
chief strategy officer Eric Bader, former president of mobile marketing company BrandInHand until he ...
Trading Places (12 Mar): This week's people moves in advertising, marketing and media
Initiative from mobile marketing agency BrandInHand . ( Media Week ) Former Titan Outdoor managing ...
Initiative hires Eric Bader as worldwide chief strategy officer
Bader joins Initiative from mobile marketing agency BrandInHand, where he was president and managing director. He will report to Richard Bevan, Initiative's worldwide chief executive ... director of digital at MediaVest in the US, before joining BrandinHand in 2008. He also spent seven years ...
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