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Zone hires TBWA's Reng as technology director

By Matthew Chapman, 18 May 12, 10:51

Reng in his new role will report into managing director Jon Davie and will oversee all digital production within the agency, working across clients including Coca-Cola, BT, The Economist, Bupa, National Trust, Yahoo! and Macmillan Cancer Support. He will also work closely with chief technology officer ...

BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

BT has revealed that Tom Jones will perform on 28 July for the first in a series of free events ... Marketing first revealed in February that BT was to sponsor a series of live music and sports ... Games opening and closing ceremonies. Speaking to Marketing at a press conference at the BT Tower today, David James, marketing director of BT consumer, said that with so much activity around ...

How social media is removing the barriers between corporate and consumer brands

By Cathal Smyth, 14 May 12, 08:00

Vodafone BT Group ARM Holdings InterContinental Hotels Group Source: The Group ...

BT's profits boosted by hitting 10m super-fast broadband mark

By John Reynolds, 10 May 12, 09:17

BT has reported a 16% lift in pre-tax profits to £2.42bn in the full year, helped by a 23% year ... BT, the country s biggest fixed-line telecoms company, Thursday reported its full-year results ... .3bn, as a result of more customers moving away from traditional fixed-line telephone services. BT ... customers. Ian Livingstone, BT chief executive, said: "We have now passed 10m homes and businesses ...

Connected television has finally arrived. But are advertisers ready?

10 May 12, 08:00

-form content. Then, of course, the BBC, ITV, Channels 4 and 5, TalkTalk, BT and Arqiva are launching YouView ...

Brand Health Check: YouView

By Kim Benjamin, 10 May 12, 12:00

internet providers including the BBC, ITV, Channel 4, Channel 5, TalkTalk, BT and Arqiva, will allow users ... means inability to gain retail momentum fast with the risk of becoming a BBC-subsidised box for BT ...

Cilla Snowball named new Advertising Association chairman

By Jeremy Lee, 03 May 12, 11:00

, Tim Lefroy, and its president Gavin Patterson, the chief executive of BT Retail and a director of BT ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

. com VCCP/ ZenithOptimedia 72 2 ( ) BT Abbott Mead Vickers BBDO ...

BT London Live signs up Duran Duran and Stereophonics

By Matthew Chapman, 01 May 12, 11:06

Snow Patrol, Stereophonics, Duran Duran and Paolo Nutini will headline the BT-sponsored London Live ... and The London Borough of Tower Hamlets. It is sponsored by BT, which beat competition from Sainsbury ... and Parlaympic Games at Hyde Park, Victoria Park and Trafalgar Square. BT will offer the chance to the public ... on sale on Friday 4 May at 9am priced at 60.00 plus booking fee from www.btlondonlive.com. BT ...

Unilever sponsors Vevo summer festival programme

By Sarah Shearman, 01 May 12, 08:32

in the UK a year ago, and while it has had around 50 brand partners, including Coca-Cola and BT ...

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