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From 1930s 'Brand Man' to today: the evolution of the brand manager
's success comes at the expense of Brand B, without increasing total sales, the war brings no benefit ...
The Week
, the Chinese telecoms giant, has started a pitch process for its corporate and b2b PR contracts, currently held ...
Healthcare: The Week in Healthcare
as director of strategy and operations at global agency The Scott Partnership Holdings, which provides b2b ...
How we learned to stop worrying and love failure
executive, EMEA, SSF Group In 1991, two young turks were put on the vastly over-populated board at DMB B ...
Think BR: Understanding big data
to get the right insights. Test. Create a testbed, an area to trial out version A against version B ...
Chinese telecoms giant Huawei in comms review
Chinese telecoms giant Huawei has started a pitch process for its corporate and b2b PR contracts.
The week
years, providing consumer and b2b support. Belo Horizonte in Brazil has brought in agency support ...
Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
that flew "tubes from place A to place B", into a "service organisation". He said: "We started ...
B&Q calls direct marketing review
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets ... The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers. TradePoint is a new Trade Counter operation at B Q ... Connect, Rapier and the now-defunct Personal. The review follows recent advertising activity by B Q ...
Is top Trinity job impossible?
Following Sly Bailey's announcement at the start of the month that she intended to leave Trinity Mirror by the end of the year, there were some predictably catty remarks about her among rival newspaper groups. There were insinuations, for instance, that she a) dyed her hair blonde; b) liked shopping; and c ...
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