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InStyle augmented reality promotes new Vivienne Westwood fragrance
Westwood perfume, Naughty Alice, from Coty Prestige, a division of fragrance giant Coty Inc. ... Readers of the December issue of InStyle will be driven to the magazine's website to "Make Alice ... to activate the cartoon Alice, who appears on the perfume's marketing material. Visitors to the site will then see the pencil drawing of the flame-haired Alice spring to life. Alice strolls across the screen ...
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