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My Media World: Andreas Dooley

the next best uber trading/automated/DSP/SSP/Algorithmic/programmatic/realtime works agency tool ...

Ex-FHM editor Needham leads football betting mag launch

Grand Parade, the agency led by former FHM and Rolling Stone editor Ed Needham, has created a new

MEC appoints Jonathan Edwards to data and tech role

Edwards, formerly a consultant at Deloitte and senior commercial and analysis controller at BSkyB, has been brought in to focus on accelerating the GroupM agency's competencies in data. He will report to David Fletcher, head of analytics and insight, and will be joining a 27-strong analytics ...

Eric Newnham invests in Blis Media

that Newnham's experience and international knowledge of the media agency landscape was "unrivalled". He ... are attracting some of the biggest international media agencies as customers. With several truly innovative ...

ZenithOptimedia launches Live ROI positioning

ZenithOptimedia, the global media agency network, has launched a new global strategic positioning ... . ZenithOptimedia first positioned itself as "the ROI agency" in 2003 and claims to be the first media agency to apply a rigorous and objective approach to improving the effects of marketing spend. The agency has ...

Perform signs three-month exclusive deal with MediaCom

that will mean the agency's clients get exclusive advertising next to its on-demand streaming of sports content

Google improves reporting for video campaigns in AdWords

The new functionality for AdWords users, previously only available to fewer than 20 advertisers, brings the reporting of video campaigns run on YouTube and the Google Display Network into the same interface as search and display campaign reporting. Dara Nasr, head of agency sales for the UK, YouTube ...

Mail Newspapers' Spagnol moves to TUI

the paper has promoted executive Nick Stevens to the role of agency sales manager. ... s agency trading team. In 2008, she was appointed to the Daily Mail travel client team, which merged ... of agency sales manager within the print agency trading team. He replaces Steve Maddren, who is leaving ...

MEC Manchester wins furniture account

Furniture retailer Jysk has appointed MEC Manchester, the WPP media agency, to its media planning ... The incumbent, Aegis Media's Carat Manchester, is understood to have been involved in the early stages and MEC Manchester is believed to have pitched against independent agency M3 Communications. Jysk has tasked MEC with developing a campaign to drive sales in its five existing stores in the north ...

Adap.tv hires Lewis Sherlock from Xaxis

Sherlock, currently director of account management and planning at Xaxis, will take up his new role on Monday (23 April). He will be tasked with growing Adap.tv's business with agencies and trading desks across Europe, reporting to Brian Fitzpatrick, EMEA managing director. Sherlock started ...

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