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Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'
The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national ... guide for advertisers and agencies", a compilation of new facts about the evolving industry ...
Allan blames agencies' 'negative viewpoint' for C4 ad fall
agencies held of the broadcaster in the autumn 2010, following news it was losing 'Big Brother ... deals arose earlier this month when it emerged that ITV wants to extend its audit of media agencies ...
Agencies predict TV ad market could rise 4% in Q2
Media agencies predict the TV ad market could increase by up to 4% in the second quarter of 2012 ... Agencies believe TV adspend could increase between 2% and 4% year on year between April and June ... agencies predict the amount spent on TV spot advertising is expected to increase by around 1% to 3 ... of 2012 will be at least in line with the first three months of 2011, and some media agencies suggest ...
Naked's John Harlow joins Australian shop The Brand Agency
Naked founding partner John Harlow has resurfaced at Australian shop The Brand Agency as director ... He is understood to be leaving his London base to take up the role at the Perth-based agency. Steve Harris, The Brand Agency managing director, said: "John's reputation precedes him. He's credited ... agency, was founded in 2000 by Harlow, Will Collin and Jon Wilkins. From its early days in the UK ...
UTV Media buys Simply Zesty social media agency
, has bought Irish social media agency Simply Zesty in a deal that could be worth up to £5m. ... of 5m depending on the future trading performance of the agency. Dublin-based Simply Zesty claims to be the market-leading social media agency in the Republic of Ireland with more than 100 clients including Sony, Volkswagen Group and Ebookers.com. The agency was set up in 2009 and although its 22-strong team is based ...
Media agencies welcome imminent Sun on Sunday launch
of its weekly sibling this morning, has encouraged media agencies to inform their clients of a confirmed ... Media Week asked agency press directors with the responsibility for client spend what they think of the imminent launch. David Mulrenan, head of press at ZenithOptimedia , said: "It ... anyone expected. I'm interested to see not only how they deal with clients and agencies, but also ...
Channel 4 hires Hearst's Matt Salmon as head of agency sales
of agency sales. ... agencies and clients, and he will lead a 50-strong division across three agency teams. He will report to Jonathan Allan, sales director of Channel 4 and will work alongside Channel 4's other head of agency sales ... of head of agency sales as part of the restructure announced last year . The internal appointments ...
Rajar Q4 2011: Media agencies upbeat on Capital and TalkSport
Radio buyers give their verdicts on the latest Rajar figures, describing a "solid but unspectacular" quarter for commercial radio, while Capital and TalkSport are among those singled out for praise.
Channel 4 celebrates 'very successful deals' with agencies
David Abraham, chief executive of Channel 4, has indicated that media agencies and advertisers ... the major agencies, who are really embracing the thinking and the sharing of information that we re ...
PHD buys majority stake in South African agency
PHD has formed a strategic alliance with South African media planning agency Page Three Media ... Page Three managing director Anne Dearnaley and directors Lynnette Heyns and llan Lazarus will stay with the agency and retain a 30% shareholding. The agency has billings of more than 1bn rand (approximately 80m). It plans to establish a presence in Johannesburg under the PHD Worldwide banner ...
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