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The Economist develops ad network Ideas People

By Daniel Farey-Jones, 18 May 12, 10:15

about how we should approach programmatic buying. "We know there is a trend for agencies looking ...

My Media Week: Ellie Edwards

By Mike Fletcher, 16 May 12, 02:30

This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up ... potential candidate. Lunch is at Wild Honey with Matt Bush, head of agency sales at Google. We worked ...

Hub Digital Networks launches into digital out of home sector

By Nick Batten, 16 May 12, 10:40

James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which ... board director and chief intelligence officer at direct and digital marketing agency Tullo Marshall ... . Robinson has spent many years working with agencies including Saatchi Saatchi, EHS and Carlson Marketing ... are struggling to find expertise that will show them how to optimise their sales, while advertisers and agencies ...

Facebook to broadcast more sport through Perform deal

By Sarah Shearman, 27 April 12, 11:46

Perform, the digital sports media agency, has struck a deal with Facebook that will bring more than

Eric Newnham invests in Blis Media

By Nick Batten, 23 April 12, 11:57

that Newnham's experience and international knowledge of the media agency landscape was "unrivalled". He ... are attracting some of the biggest international media agencies as customers. With several truly innovative ...

Google improves reporting for video campaigns in AdWords

By Daniel Farey-Jones, 23 April 12, 05:01

The new functionality for AdWords users, previously only available to fewer than 20 advertisers, brings the reporting of video campaigns run on YouTube and the Google Display Network into the same interface as search and display campaign reporting. Dara Nasr, head of agency sales for the UK, YouTube ...

WPP launches innovation unit GroupM Next

By Mark Banham, 03 April 12, 03:48

WPP's GroupM is to launch GroupM Next a new innovation unit designed to support its four agencies ... marketing offering for GroupM agencies. Tilds joined Mindshare in 2007 to lead digital media operations ... with these partners. It's the job of GroupM Next to assist our agencies and their clients in realising ...

Mindshare promotes James Chandler to head of mobile

By Nick Batten, 02 April 12, 03:44

In his new role, Chandler will be responsible for driving the growth of mobile across the agency ... -leading mobile advertising proposition, Chandler will focus on developing the agency's mobile offering in three ... working on TalkTalk and Ford. Last year, he was appointed the GroupM agency's first dedicated mobile ...

Expedia adds its weight to EU Google anti-trust probe

By Sarah Shearman, 02 April 12, 11:48

Expedia, the online travel agency, has become the latest company to file a complaint

Spotify takes the plaudits in the latest IPA Online Media Owner survey

By Mark Banham, 28 March 12, 11:50

resolution, ease of contact, client/media agency partnership and mid campaign support) and Tribal Fusion ...

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