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Media360: Claudine Collins on being followed by Rubins and Parker
Claudine Collins, managing director of MediaCom, talks about the agency's "invigorated" new team
Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger
and where we are." Asked how media agencies were responding to the changes, Bampton said that the industry was evolving and, on the whole, agencies were embracing change. Bampton said: "What we ... difficult start to the year after being locked in a trading dispute with the Havas Media agency, MPG Media ...
Jaguar to air Homeland-themed ad
convertible sports car next spring. David Amodio, agency principal at Channel 4, said: "Sometimes ...
MEC's Tong talks mobile apps and advertising
Speaking to CNBC, Tong admitted that the majority of revenue from successful apps came from upselling the users to making in-apps purchases themselves. However, she said it was anticipated advertising revenue that helped developers build the platforms in the first place. Tong said media agencies ...
The future of the small screen at the Carat Redefining TV event
Carat has addressed the future of television and how owners, agencies and advertisers can benefit
Media 360 chair talks to Media Week
clients and agencies. Early bird tickets are available until Friday 23 March. More information about ...
Telegraph wins IAB's first Future Format award
is supported by the IPA and the judging panel was made up from its members in digital and creative agencies ...
VIDEO: Public reaction to The Sun on Sunday
. Media agencies have put forward their support for the title. David Mulrenan, head of press ...
Sector Analysis: Television in 2012
to creative agencies a lot this year about how to stop just making linear TV advertising and start focusing ... agencies and clients, we need to focus on well-produced content such as the pre-Christmas John Lewis ...
Absolute Radio sets date for targeted ads in streaming
seven. Lexus and its media agency ZenithOptimedia will be part of trials ahead of the full February ... and gender. Other speakers at the event for 150 executives from media agencies, creative agencies ...
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