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WPP reports 4% rise in revenues to £2.4bn
. Flagship media agency GroupM,the group investment management company which includes Mindshare, MEC ...
ABC to enable newspapers to split Saturday from weekday circ figures
The move will result in advertisers and agencies being able to easily access the reach of a ... of the Newspaper Marketing Agency, said: "This is a significant step that provides more granularity and transparency into the circulation of our national news brands and we hope agencies will find this insight ...
UKOM ditches Nielsen for comScore to handle online measurement
and video advertising alongside the ever-growing search market. More than 70 media owners and agencies ...
Public awareness of NFC yet to take off
According to the research, by outdoor media owner Clear Channel Outdoor and Aegis Media s out-of-home specialist agency Posterscope, the most commonly used interactive technology is Bluetooth. The research surveyed 1,000 smartphone users who had used one of the following interactive technologies: NFC; Quick ...
Advertisers still hold concerns over transparency of media rebates
Advertisers in major markets are still concerned about the opaque nature of media agency rebates ... to benefit from any discounts earned by their agencies The WFA notes that although the survey ... for agency remuneration. In Asia Pacific, the market singled out as having the highest level of rebates ... major gap between the rebates they believed were being returned to agencies and the payments ...
Agencies predict TV ad market could rise 4% in Q2
Media agencies predict the TV ad market could increase by up to 4% in the second quarter of 2012 ... Agencies believe TV adspend could increase between 2% and 4% year on year between April and June ... agencies predict the amount spent on TV spot advertising is expected to increase by around 1% to 3 ... of 2012 will be at least in line with the first three months of 2011, and some media agencies suggest ...
Aegis profits surge after Synovate disposal
Aegis radically slimmed down and refocused in July last year with the 525m sale of its research division Synovate to Ipsos of France . The disposal left the UK-based group with media agencies Carat ... digital agency Roundarch three weeks ago . The addition to Isobar North America is expected to cost ...
Social media ads 'justifying hype' as ZenithOptimedia lifts internet forecast
The Publicis Groupe-owned media agency has boosted the forecast it issued in December for 2012 ... is up from $84.3bn ( 53.9bn) in December to $88.1bn ( 56.3bn). (The agency does not give a breakdown for social media in its global forecast.) In its review of the US, the agency comments: "Facebook, Twitter ...
ITV profits rise 14.3% as production and online revenues grow
about suggestions from media agencies that NAR growth of 1% meant ITV underperformed the TV ad market ...
STV forecasts 4% TV ad revenue decline in Q1
STV has forecast its total airtime revenues will decline by 4% in the first quarter of 2012 as a 14% year-on-year increase in regional airtime is offset by an 8% year-on-year decline in national airtime revenues. Estimates from media agencies suggest the TV ad market will be flat in the first ...
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