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Large-scale NFC ads trial gets 3,000 people to interact
, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...
Aurasma head Martina King depart amid HP turmoil
King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011. According to a source, King has resigned ... . Augmented reality platform Aurasma is increasingly gaining traction in print and outdoor advertising ...
Trading places: this week's people moves
at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media. ... Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team News , its new agency unit that launched to service the News International business. ( Campaign ...
Co-op appoints Leo Burnett to £50m ad account
The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account. ... The agency won the account after a competitive pitch against Now and CHI Partners. The win is expected to be ratified by the Co-op board next week. DDB is believed to have withdrawn on the eve of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...
Media Bitch's Diary 24 May
to head off to a week's shooting this weekend. Headed by managing director of IPC Advertising , Charlie ...
Tesco gives ready meals multimillion-pound revamp
Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising
CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
of Government-imposed budget cuts. But what has all this got to do with advertising? As it turns out, quite ... the contemporary arts of advertising in their struggle to protect our past. Simon S Kershaw is a creative ...
Google's Schmidt says he 'disagrees' with EU competition concerns
on their own websites, because they shut out competing providers of search advertising intermediation services ... from offering tools to allow them to transfer search advertising campaigns across AdWords and other platforms for search advertising. The EU has powers to fine Google up to 10% of its global revenues ...
Evidon and DoubleVerify integrate privacy and ad verification
The partnership means clients can take advantage of DoubleVerify's measurement technology and Evidon s InForm platform for privacy notices in ads as a fully integrated single-tag solution. DoubleVerify is to transfer all existing online behavioural advertising compliance relationships to Evidon ...
Lufthansa introduces Berlin routes
The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin". It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...
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