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JCDecaux's revenue rises 6.6% boosted by UK transport division

advertising portfolio across the world. "Our strong exposure to fast-growing markets and growing digital ...

PPA Conference: Digital takes up 80% of our time, says Hearst's Dolphin

it is changing so rapidly." MediaCom's Bozeat started the session with a pitch about how agencies, advertisers ... advertisers actually are fairly fickle in their release dates and they didn't want to be tied down in order ...

PPA Conference: Lord Hunt does not think advertisers should take a key role in press regulation

Lord Hunt, chairman of the embattled Press Complaints Commission, does not believe advertisers ... , floated the idea in March that advertisers could help bolster the PCC through adopting a kite-mark type ... such advertiser support might be necessary to maintain a consensus, he said. "Yes, I m not disagreeing but I ...

My Media World: Mark Slade

Mark Slade, managing director for 4th Screen Advertising has a novel trick for getting meetings ... I have worked in media since... I graduated and worked in various advertising roles at M C Saatchi, O2 and IMG, before setting up 4 th Screen Advertising in 2007. I was attracted ... that is responsible for developing amazing new ad formats and advertising techniques. Things like augmented reality ...

PPA Conference: Future chief champions digital transition

The main challenge facing the publishing industry is the decline of print, said Wood. He added: "As print markets decline and advertising migrates, how do you transition a print business to become a digital brand business before the changes in the market blow your business model apart; in other words ...

ITV revenue rises 13% in Q1 despite ad income dip

of the year driven by an increase in non-advertising revenues in line with our strategy of rebalancing ... down 1% in Q1. While the underlying television advertising market continues to be broadly flat, we ...

Outdoor Q1 revenues rise 3.1% to £213m

Digital revenues were up 42% year on year to 35.5m, reflecting advertisers' increasing adoption ... -up by advertisers and more investment by media owners." Overall, the 10 biggest outdoor advertisers were British ... Advertising Association in January 2011 . Follow Nick Batten on Twitter @NickBatten2 ...

O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign

, head of social at O2, said: "O2 does not see see Twitter as either an advertising or engagement ... the activity with another campaign to run in the two months. Twitter began offering paid-for advertising opportunities for UK advertisers in September last year, with Sky and Electronic Arts among the first to use ...

WWE hands Collective its display and video ad sales account

, including behind-the-scenes footage of events, in order to create more video inventory for advertisers ...

Publishing's leaders set to explore multi-platform future at PPA Conference

to the industry. The PPA also launched the PPA Advertising Awards in April. They will be held in October ...

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