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Large-scale NFC ads trial gets 3,000 people to interact

, communications buying manager at Unilever, said: "As one of the UK's largest advertisers, it's important that we ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...

DMGT'S national and regional titles axe nearly 600 jobs

print advertising revenues and the cost of promotional activity across its digital business ... in the period, helped by growth in recruitment advertising. Overall, DMGT reported revenues on an adjusted ...

Future plans new launch as iPad sales hit £3m

, pointing out that the group's digital revenues were up 37% on the year, while digital advertising now made up 44% of total advertising. Its digital credentials are clear to see, but this comes amid ...

Media360: Zeebox is social media app to watch says MEC's Fletcher

-focused media world? and "What client categories can benefit from increasing advertising through more relevance ...

RAJAR Q1 2012: Views from the radio advertising buyers

What do today's Rajar results mean for radio stations and advertisers? Four radio buyers give ... an advertising point of view we have seen some really excellent work from the radio owners over last 12 months ... and demonstrate the impact the medium is having on an advertiser s business." Thomas Thacker, broadcast ... this poses for advertisers. With radio advertising market revenue set to grow by 4.1% in comparison ...

Eye releases study on neuro effects of outdoor media

Eye, the international out of home advertising company, has released the results of a study looking ... of home advertising. According to Eye, while industry measures of exposure are important, they only tell ... treatments have an impact on how consumers think and feel about the brands advertised, and are key ... , responses to dynamic posters were 21% higher than responses to static posters. The impact of advertising ...

JCDecaux's revenue rises 6.6% boosted by UK transport division

advertising portfolio across the world. "Our strong exposure to fast-growing markets and growing digital ...

ITV revenue rises 13% in Q1 despite ad income dip

of the year driven by an increase in non-advertising revenues in line with our strategy of rebalancing ... down 1% in Q1. While the underlying television advertising market continues to be broadly flat, we ...

WPP reports 4% rise in revenues to £2.4bn

The world's largest marketing service group said its advertising and media investment management unit, home to Ogilvy, JWT, MediaCom, performed strongly and grew 6.2% to 973m in the quarter. WPP said new business wins totalled 1.159bn in the quarter, compared to 845m in the previous quarter ...

Johnston Press reports £144m pre-tax loss

was also hit by an advertising revenue fall of 10.6% compared to the previous year. Johnston Press said it was trying to offset this fall in advertising revenues by cutting costs across the business. Follow John ...

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