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Media Bitch's Diary 24 May
to head off to a week's shooting this weekend. Headed by managing director of IPC Advertising , Charlie ...
Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'
press sector to advertisers since 2003, has re-launched today as Newsworks, a move said to recognise ... guide for advertisers and agencies", a compilation of new facts about the evolving industry for advertisers. The newly defined newsbrands are reported to have increased their net daily audience by nearly ...
Hub Digital Networks launches into digital out of home sector
are struggling to find expertise that will show them how to optimise their sales, while advertisers and agencies ... innovative, targeted DOOH solutions for advertisers that lift targeting and relevance to the next level." Hub Digital Networks will also be helping advertisers to integrate their DOOH campaigns with other ...
Eye releases study on neuro effects of outdoor media
Eye, the international out of home advertising company, has released the results of a study looking ... of home advertising. According to Eye, while industry measures of exposure are important, they only tell ... treatments have an impact on how consumers think and feel about the brands advertised, and are key ... , responses to dynamic posters were 21% higher than responses to static posters. The impact of advertising ...
My Media Week: Steve Hyde
and advertising talent, swears to invest in a new BlackBerry battery, and is back on for a meeting with his former
Interpublic outdoor specialist IPM rebrands to Rapport
to provide new advertising techniques such as augmented reality and Near Field Communications. The agency ... then known as Lowe. Rapport's sister agency in the US is called Outdoor Advertising Group ...
AA reports UK ad spend lifted 2.7% in 2011
Despite the sluggish UK economy, advertisers increased their media spend by 2.7% in 2011 to total ... Online advertising, including search, display and video, now commands the lions share (29.7%) of the nation s adspend, rising nearly 17% to 4.78 billion. Advertisers continued to invest in TV campaigns ... .7% growth in 2012. The press figures do not include the increasing amount of advertising activity ...
My Media Week: Justin Davison
're targeting the auto, energy, banking and finance sectors and potential for inward investment advertising. It's a new business effort as there are few pan-regional advertisers in the region. Great news ...
Trend report: Outdoor targets the business traveller
It is several years since digital screens entered the fight for advertiser share of voice. Today ... in the water in offering advertisers something more tactical in the market. Where they were hog-tied in terms ... in the vanguard of out-of-home (OOH), with many advertisers yet to realise their potential, they are still ...
Mindshare promotes James Chandler to head of mobile
-leading mobile advertising proposition, Chandler will focus on developing the agency's mobile offering in three ...
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- Ad agency (7)
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- Sales Manager, Moriati Media
- £35,000 - £50,000, Central London
- Publisher Client Services Manager, Moriati Media
- £35000 - £45,000, Central London
- Account Manager - European, Moriati Media
- £35,000, Central London
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