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The Economist develops ad network Ideas People

The Economist Group is building on its advertising network, Ideas People, to group together more ... advertisers able to choose between national, pan-European or global buys. Advertisers are unable to choose ... of 60 publications all together and I want to make sure that, through RTB, advertisers cannot pick ...

Hub Digital Networks launches into digital out of home sector

are struggling to find expertise that will show them how to optimise their sales, while advertisers and agencies ... innovative, targeted DOOH solutions for advertisers that lift targeting and relevance to the next level." Hub Digital Networks will also be helping advertisers to integrate their DOOH campaigns with other ...

Look launches 'Look What I'm Wearing'

each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ...

O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign

, head of social at O2, said: "O2 does not see see Twitter as either an advertising or engagement ... the activity with another campaign to run in the two months. Twitter began offering paid-for advertising opportunities for UK advertisers in September last year, with Sky and Electronic Arts among the first to use ...

Facebook to broadcast more sport through Perform deal

advertising to communicate with niche fans around the world, looking for special interest live sports content ...

LinkedIn steps up mobile strategy with iPad launch

members worldwide. It makes its revenues from advertising, job listings and subscriptions. In the UK ...

Eric Newnham invests in Blis Media

provider for online display advertising, and has become its chairman. ... market offer. They are not only enabling advertisers to take full advantage of smartphone and tablet ...

Google improves reporting for video campaigns in AdWords

advertisers. ... The new functionality for AdWords users, previously only available to fewer than 20 advertisers ... was the organic driver of traffic, or views, for your video." Google hopes the change will encourage advertisers to use its range of four TrueView formats, which are sold on a cost-per-view basis meaning advertisers ...

Hiscox becomes first UK brand to use AdCastPlus platform

print advertising, outdoor, digital and TV sponsorship. "The engaging format will promote our brand ... in the UK." The Internet Advertising Bureau (IAB) s latest report, "Building brands online", found ...

Yahoo chief calls for 'tenacious sales execution'

, setting out a new company structure to take effect on 1 May. Advertising sales will be housed in a new ... advertising customers: listening to them and driving their needs into the products we develop. "Regional sales must bring urgency and tenacious sales execution to all we do for advertisers. In addition ...

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