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Media360: Zeebox is social media app to watch says MEC's Fletcher
opportunity to engage around content." He added "Zeebox as a function of total viewing maybe small ... an increasingly important role in media and marketing communities, adding "behavioural targeting is not going away ...
Newspapers are better suited to Saturdays
.4 million, while ad pages are also boosted industry-wide by additional retail spend. Over the last 10 ...
ITV revenue rises 13% in Q1 despite ad income dip
ITV has predicted it will outperform the TV ad market in 2012, as it reported external revenue ... According to an interim management statement, ITV s net ad revenue (NAR) was 362m in the first ... , all ITV's non-NAR revenue (including production revenue, sponsorship, online ad revenue, pay TV income ... , which includes all forms of ad revenue, reported revenue of 440m in Q1, up 1% year on year. ITV ...
WPP reports 4% rise in revenues to £2.4bn
. Flagship media agency GroupM,the group investment management company which includes Mindshare, MEC ...
Google profit surges as UK revenues rise 19%
to ads served on Google sites and the sites of network members, decreased by approximately 12% from Q1 ...
AA reports UK ad spend lifted 2.7% in 2011
Association, welcomed the figures as "a strong indicator for growth", adding, "we are looking at evidence ...
ABC to enable newspapers to split Saturday from weekday circ figures
titles in the week, with Saturday split out, as part of a move to bring transparency to the ad ... The move will result in advertisers and agencies being able to easily access the reach of a ... of the Newspaper Marketing Agency, said: "This is a significant step that provides more granularity and transparency into the circulation of our national news brands and we hope agencies will find this insight ...
Online ad spend to surpass £100 per user in 2012
at the hands of Facebook, ad networks and exchange-traded media. "New leadership at both these companies has ...
UKOM ditches Nielsen for comScore to handle online measurement
". He added: "Following our selection in Spain and the Netherlands, comScore will be the official online ... and video advertising alongside the ever-growing search market. More than 70 media owners and agencies ...
Public awareness of NFC yet to take off
According to the research, by outdoor media owner Clear Channel Outdoor and Aegis Media s out-of-home specialist agency Posterscope, the most commonly used interactive technology is Bluetooth. The research surveyed 1,000 smartphone users who had used one of the following interactive technologies: NFC; Quick ...
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- Sales Executive, AdMedia
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