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4th Screen Advertising to sell ads on Daily Mash mobile site
The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad ... The partnership will bring 4 th Screen's rich-media ad formats, which include HTML5 formats and tap-to-expand banners, to Daily Mash's new mobile site, which launched at the weekend with Audi as one of the first advertisers. Advertising sales for the Daily Mash desktop site will continue to be handled by w ...
WWE hands Collective its display and video ad sales account
Wrestling organisation WWE has appointed Collective to handle UK ad sales for both online display ... Collective already handled ad sales for WWE's video content, but will now also take responsibility for display ad sales, having beaten incumbent Burst Media in a competitive tender. The deal will start on 1 ... handling ad sales for the third-party sites. McEvoy said: "At this moment in time, there is not enough ...
Helen Keable joins Posterscope as commercial and communications director
15 years' experience at media agencies. Wilson said: "We are at the beginning of a new era ... opportunities that we are able to develop. "It also means telling our story, internally, to agencies ...
WPP reports 4% rise in revenues to £2.4bn
. Flagship media agency GroupM,the group investment management company which includes Mindshare, MEC ...
MEC appoints Jonathan Edwards to data and tech role
Edwards, formerly a consultant at Deloitte and senior commercial and analysis controller at BSkyB, has been brought in to focus on accelerating the GroupM agency's competencies in data. He will report to David Fletcher, head of analytics and insight, and will be joining a 27-strong analytics ...
Perform signs three-month exclusive deal with MediaCom
that will mean the agency's clients get exclusive advertising next to its on-demand streaming of sports content ... revenue from ads running within content on its own and others' websites. Follow John Reynolds ...
Mail Newspapers' Spagnol moves to TUI
the paper has promoted executive Nick Stevens to the role of agency sales manager. ... s agency trading team. In 2008, she was appointed to the Daily Mail travel client team, which merged ... of agency sales manager within the print agency trading team. He replaces Steve Maddren, who is leaving ...
Amscreen hires Jamie Lindsay as managing director
force at JC Decaux. He started his career at Carat, the Aegis media agency. He will be joined by Jai Pushkin, who has been promoted to the role of head of agency sales. The appointments follow on from ... and marketing functions at Primesight . Amscreen operates and sells ads on a networks of screens located ...
Walker Media set to pick up Sony Entertainment Television
media planning and buying agency, ahead of the launch of the Sony Movie Channel. ... Movies), as well as acquiring a majority stake in the ad sales firm Dolphin TV. It is understood ...
Neil Allen departs Starcom MediaVest Group
the agency to pursue other interests. ... His responsibilities will be assumed by trading operations director Erica Taylor. Taylor will keep her job title of trading operations director and her responsibilities as the agency lead ... . According to sources, he departs the Publicis-owned agency without a job to go to. Starcom MediaVest ...
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