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The Economist develops ad network Ideas People
vice-president St phane Pere, the aim is to take advantage of the twin-growth trends in ad networks and online brand-building ads. He said: "We also felt there was a lack of transparency in the market ... ad network to reject the use of cookies". Pere backs the context-based approach. "Our algorithm ...
SAS moves into real-time bidding arena
Business analytics software company SAS has acquired ad server technology company AiMatch in a bid ... SAS also plans to extend its capabilities to advertisers and agencies to help them make more ... claims the ability to process and reallocate ad inventory in real-time, whether via video, mobile, display or other digital media, will be critical for publishers as the digital ad market continues ...
Nick Ellsom leaves PHD for OMG's Annalect
was promoted to head of digital at PHD in 2010 from head of search, two years after joining from Aegis agency ... will lead the agency's digital offering across its entire client base, alongside head of digital strategy ...
Demand side platform Turn gears up UK operations
to Naggar, the bulk of revenues are coming from media agencies using Turn's DSP, the Turn Media Platform ... agencies and three centralised agency trading desks, including Omnicom's Accuen and IPG's Cadreon ... on inventory through 16 ad exchanges and sell-side platforms (SSP), including Google, Yahoo's Right Media ...
AOP SUMMIT 2011: Data traders express desire for common frameworks
consistent definition of audience. He suggested that an alliance could help meet the demands of agencies ... , had used its own data to come up with smarter packages for advertisers but had also set up an ad ... on the consumer side with data partners without producing "earth-shattering revenues", Wilkinson said, adding ...
Channel 4 in 'multimillion' pound data and CRM investment
will further strengthen our long-term position in the ad market." ...
Heineken and i launch co-branded app
gadgets and technology. The campaign has been developed by media agency, MediaVest. The editorial ... addition of a digital news service is an exciting strategic step designed to keep adding value ...
Reader's Digest chief Spratling quits
to draw breath. He added: "It's been an interesting, if not somewhat challenging, last 12 to 18 months ...
Economist continues iconic poster work
The move marks The Economist's first major poster blitz in around two years. The ads present ... -second cinema ad. The new campaign follows this shift in strategy features a black backdrop with only ... the new poster ads do just this." The posters are the first element of a broader communications plan ...
European Commission slams Facebook privacy changes
Article 29 Working Party', and said it was being reviewed in detail. The spokesperson added: "While ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- Sales Manager, Moriati Media
- £35,000 - £50,000, Central London
- Publisher Client Services Manager, Moriati Media
- £35000 - £45,000, Central London
- Account Manager - European, Moriati Media
- £35,000, Central London
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