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The Economist develops ad network Ideas People
vice-president St phane Pere, the aim is to take advantage of the twin-growth trends in ad networks and online brand-building ads. He said: "We also felt there was a lack of transparency in the market ... ad network to reject the use of cookies". Pere backs the context-based approach. "Our algorithm ...
My Media Week: Ellie Edwards
This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up ... , this time straight to the Propel offices where we are hosting our second SWAT event (Supporting Women Ad ... potential candidate. Lunch is at Wild Honey with Matt Bush, head of agency sales at Google. We worked ...
Hub Digital Networks launches into digital out of home sector
James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which ... board director and chief intelligence officer at direct and digital marketing agency Tullo Marshall ... their voices heard in such a competitive environment." He added: "Hub Digital Networks aims to bring ... . Robinson has spent many years working with agencies including Saatchi Saatchi, EHS and Carlson Marketing ...
Yahoo chief apologises after CV padding
Controversy erupted last week after activist investor Daniel Loeb of hedge fund Third Point accused Thompson of adding a bogus bachelors computer science degree to his CV. In the memo, seen by Reuters, Thompson said: "I want you to know how deeply I regret how this issue has affected the company ...
Facebook to broadcast more sport through Perform deal
Perform, the digital sports media agency, has struck a deal with Facebook that will bring more than ... will be available free and will be ad-funded using instream ads. Live sports matches will be available ...
LinkedIn steps up mobile strategy with iPad launch
first foray into tablets with an extensive iPad app, and adding new features to its smartphone apps.
Eric Newnham invests in Blis Media
that Newnham's experience and international knowledge of the media agency landscape was "unrivalled". He ... are attracting some of the biggest international media agencies as customers. With several truly innovative ...
Google improves reporting for video campaigns in AdWords
Google is improving its video ad campaign reporting with the launch of AdWords for video for all ... interface as search and display campaign reporting. Dara Nasr, head of agency sales for the UK, YouTube ... only pay if an ad is watched. "[Until now] any brand could use the TrueView format family but what ... optimise but plan better moving forward." "We re trying to incentivise advertisers to create powerful ads ...
Hiscox becomes first UK brand to use AdCastPlus platform
Hiscox, the specialist insurer, is the first UK brand to use Klaustech's new ad format, AdCastPlus ... and claims it allows online publishers to double their inventory. The technology allows ads to be booked ... .com is the first publisher to carry the ad format. Annabel Venner, marketing director at Hiscox, said ... ad format, which acts as a back-drop to websites, surrounding the webpage, offered five times ...
Google profit surges as UK revenues rise 19%
to ads served on Google sites and the sites of network members, decreased by approximately 12% from Q1 ...
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- Sales Executive, AdMedia
- £20,000-30,000 basic (£30,000-40,000 OTE) UNCAPPED, West End, London
- Brand Sales Account Director - OOH Sales - fab innovative company, Harrison Dear
- To £35,000 (dep on exp) + comm, London
- Sales Manager, Moriati Media
- £35,000 - £50,000, Central London
- Publisher Client Services Manager, Moriati Media
- £35000 - £45,000, Central London
- Account Manager - European, Moriati Media
- £35,000, Central London
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