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Media Bitch's Diary 24 May
Glanvill, chief executive and leader at WPP agency Mindshare , who, this girl has found, has a penchant ... competitor agencies to send to Bitch, is a video of Jed, who has an abode in Somerset so is used to country ... in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ...
Bet365 to sponsor French Open on ITV
The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 and ITV4. ITV's coverage starts on Sunday (27 May). Key matches, including the men's and ladies ...
My Media Week: Charles Courtier
This week, Charles Courtier, worldwide chief executive for MEC, works on the agency's 10th
Bauer axes Q TV after nearly 12 years to make way for Heat TV
impact on the magazine". She added: "The magazine has a number of exciting plans for the coming months ...
RAB launches planning and creativity tools
agencies and creative agencies get more from the medium. ... by keyword, decade, agency, brand, award and category. It will also include a top 10 ads list, updated ... in response to demand from media and creative agencies, RadioGauge Predict will allow them to obtain sector ... of the RAB, said: "Media and creative agencies frequently ask us for aggregated data from RadioGauge to help ...
Foxy Bingo signs up for second summer with Smooth and Real Radio
's evening show, for a 13-week run . Jensen and the 'Foxy' character will voice ad-funded content on Smooth Radio, giving information on games and winners, as well as a two-minute solus ad break every ... includes digital and on-air ad campaigns aimed at encouraging Smooth and Real listeners to go to Foxy Bingo ...
RAB celebrates 20 years of championing commercial radio
monthly ad revenues to form a rolling market overview? At present they can t even share a lift. Yet still ... , through research and tools and its national ad campaign, Britain loves radio . The body also played a key ... advertisers, media agencies and creative agencies get more from the medium. And the outlook for 2012, as far ...
Ocean Outdoor partners with TalkSport for summer sport bulletins
aims to sell bespoke integrated multiplatform campaigns to advertisers using on-air radio ads, digital ...
Media360: Claudine Collins on being followed by Rubins and Parker
Claudine Collins, managing director of MediaCom, talks about the agency's "invigorated" new team
Media360: The Week's commercial leader talks about adapting to the iPad
In the second video below, Weeks talks about how the publisher is approaching ad sales for its iPad edition, including plans to experiment with packaging its ad solutions differently. He also warns about the high ... high value integration." The cost of advertising in a print ad and a digital edition is said ...
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