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Media360: Claudine Collins on being followed by Rubins and Parker
Claudine Collins, managing director of MediaCom, talks about the agency's "invigorated" new team
Media360: The Week's commercial leader talks about adapting to the iPad
In the second video below, Weeks talks about how the publisher is approaching ad sales for its iPad edition, including plans to experiment with packaging its ad solutions differently. He also warns about the high ... high value integration." The cost of advertising in a print ad and a digital edition is said ...
Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger
and where we are." Asked how media agencies were responding to the changes, Bampton said that the industry was evolving and, on the whole, agencies were embracing change. Bampton said: "What we ... difficult start to the year after being locked in a trading dispute with the Havas Media agency, MPG Media ...
PPA Conference: Tim Brooks on The Times 'paywall failure' and Mail's 'world success'
, referred to as "an experiment by News Corporation that I think has been a failure". He added: "I would ...
Jaguar to air Homeland-themed ad
Jaguar has partnered with Channel 4 to air a bespoke contextual ad that plays on the themes ... Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part of its 'Alive' global brand positioning , in the first ad break of 'Homeland' on Sunday. Following the premiere, Channel 4 will air five two-second blipverts in each of the five ad breaks during the show ...
MEC's Tong talks mobile apps and advertising
advertising revenue that helped developers build the platforms in the first place. Tong said media agencies ... -putting like the pre-roll ads on YouTube. She said: "I think one of the problems is that we've taken ...
The future of the small screen at the Carat Redefining TV event
Carat has addressed the future of television and how owners, agencies and advertisers can benefit
Media 360 chair talks to Media Week
clients and agencies. Early bird tickets are available until Friday 23 March. More information about ...
Telegraph wins IAB's first Future Format award
the Internet Advertising Bureau's inaugural Future Format award, for a new display ad product. ... 's most recent adspend figures from last year, new ad formats were one of the key factors which led to a ... . The ads contain additional panels to deliver content such as video, images and RSS feeds. It is also ... is supported by the IPA and the judging panel was made up from its members in digital and creative agencies ...
VIDEO: Public reaction to The Sun on Sunday
of the World scene". An 18-year-old media student added: "It will sell well because of the controversy ... . Media agencies have put forward their support for the title. David Mulrenan, head of press ...
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