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NI unveils commercial roles
of advertising strategy Abba Newbery has announced a handful of new roles in her team. These include former ...
Matt Shreeve named trading director at News International
of commercial director , creative solutions director Abba Newbery became director of advertising strategy ...
Trend Report: Are paywalls the only way forward for online publishers?
's digital development department is busier than Santa's workshop at this festive time of year. Abba Newbery, News International's director of advertising strategy, says: "Experiment is the wrong term. We ... subscribers," says Newbery. "Being able to prove that our readers are fully engaged and responsive has helped ...
News International hires Dowds as part of restructure
His appointment follows the recent restructure of the NI commercial team that saw the trading director, Dominic Carter, promoted to the new role of commercial director. The creative solutions director, Abba Newbery, took the role of director of advertising strategy, and the business intelligence ...
Media Bitch's Diary 18 November
International's digital commercial director Alex Hole and the new director of advertising strategy Abba Newbery at the door. Paul Bainsfair , the new director general of the IPA presided over ...
CREATIVE STRATEGY: BA = bad advertising?
acquaintances would beg to differ. In fact, amongst the latter group, many are still loyal members of the ABBA club ABBA stands for Anyone But British Airways. Certainly I'll be surprised if the current ...
Trading places: this week's people moves
director at News International, following a restructure of the commercial team, with Abba Newbery ...
Dominic Carter appointed News Int commercial director following restructure
restructure of the commercial team, with Abba Newbery taking the role of director of advertising strategy. ... panel with Lindsay Pattison, chief executive of media agency Maxus. Newbery will focus ...
News International confirms commercial restructure
strategy, Neil Jones; business intelligence director, Claire Myerscough; creative solutions director, Abba ...
News Int prepares for job cuts across its 380-strong commercial division
, Neil Jones, Patricia Kill, Claire Myerscough, Abba Newbery and Sandra Tinker. Read more about News ... involved hiring Jones, who was then managing director of Carat , and Newbery, who was chief strategist ...
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