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Future's John Gower's heart is in San Francisco
such as research (such as that conducted by the APA in the UK) are lacking. How are people different there ...
APA hires Davie for key digital post
as the APA launches a raft of digital initiatives aimed at promoting customer publishers as owners of branded content across print, digital, mobile and video. The APA said that digital content now accounts for 15% of the work produced by customer publishers Julia Hutchinson, chief operating officer at the APA, said ...
APA task for McArthur
The APA is hoping the move will boost awareness of customer magazines as an advertising channel ... held by media agencies towards customer publishing. The APA will then create a strategy to surmount any problem areas with the media planning community. McArthur, who is expected to report back to the APA ...
Media Bitch
-real, with Mariella Frostrup at the APA Creative Awards. - Celebrity daughters: Pixie Geldof and Sting's daughter ...
MacConnol takes over as APA chief
During King's 12-month term, the APA "Olive Awards" were launched to recognise creativity within the publishing industry. They were introduced to complement the APA Annual Effectiveness Awards. Additionally during King's tenure, APA's new business consultancy, APA ASK added more than 30m of incremental revenue ...
Letters - 13-20 May 2008
to their titles (How spin-offs are racking up the numbers for magazines, 6 May, page 24). The recent APA survey ...
Customer publishers' digital activity eclipses agencies
Independent research, commissioned by the Association of Publishing Agencies (APA), revealed ... to the APA survey, brand owners are choosing customer publishers over digital agencies to deliver branded ... such work. APA chief operating officer Julia Hutchison said: Customer publishers USP is their editorial ...
Homebase has five on pitch shortlist
The DIY provider is understood to have shortlisted five agencies for the account, with incumbent Publicis Blueprint thought to have repitched for the business. It is unclear whether Blueprint has made the final shortlist from the pitch, which has been handled through the APA. Homebase's decision to hold a ...
How can customer titles pay their way?
by 2011 - an increase of 54% on the current market. But no sooner does the APA trumpet the market ... for Publicis Blueprint, one that the APA is lobbying hard to address, is third-party advertising - or rather ... on third-party advertising for part of their revenue mix, it is no wonder APA chief operating officer Julia ...
Letters - 4-11 March 2008
to reiterate that the APA champions customer magazines as a marketing tool and, in the main, advocates the fee-based business model. It is quantifiably proven by the APA, the Direct Marketing Association and the Branded ...
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