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APA task for McArthur

The APA is hoping the move will boost awareness of customer magazines as an advertising channel ... held by media agencies towards customer publishing. The APA will then create a strategy to surmount any problem areas with the media planning community. McArthur, who is expected to report back to the APA ...

Media Bitch

-real, with Mariella Frostrup at the APA Creative Awards. - Celebrity daughters: Pixie Geldof and Sting's daughter ...

Letters - 13-20 May 2008

to their titles (How spin-offs are racking up the numbers for magazines, 6 May, page 24). The recent APA survey ...

Customer publishers' digital activity eclipses agencies

Independent research, commissioned by the Association of Publishing Agencies (APA), revealed ... to the APA survey, brand owners are choosing customer publishers over digital agencies to deliver branded ... such work. APA chief operating officer Julia Hutchison said: Customer publishers USP is their editorial ...

Homebase has five on pitch shortlist

The DIY provider is understood to have shortlisted five agencies for the account, with incumbent Publicis Blueprint thought to have repitched for the business. It is unclear whether Blueprint has made the final shortlist from the pitch, which has been handled through the APA. Homebase's decision to hold a ...

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