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Mindshare retains Unilever media buying in the US

By Daniel Farey-Jones, 25 May 12, 09:50

for Life, and our determination to continue leading in the digital marketing space, also drive us to ensure ...

Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

and digital, PepsiCo International, said: "Pepsi and its parent company PepsiCo have a legacy of implementing cutting-edge digital initiatives and with this new app, we really wanted to highlight the football ...

Missing People ad lures viewers to pick up the phone

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:00

Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone number, 116 000, on International Missing Children's Day today (25 May). It is supported through TV and cinema activity, interactive posters, digital outdoor and print executions. It runs under the strapline ...

Think BR: What brands can learn from start-ups

By Ronnie Crosbie, 25 May 12, 08:00

a powerful way of tapping into the mass innovation that is coming from the vibrant field of digital ... realise it, they have access to a unique and precious resource - their consumers. In today s digitally ...

Campaign Viral Chart: Nike interactive ad nets first place

By Ben Hall, 25 May 12, 08:00

The ad, which invites users to 'find the tunnels', has now been watched more than 12.5 million times since it was published last Friday (18 May). A second ad from Nike's 'My time is now' campaign, in which footballer Mario Balotelli searches for an iconic hairstlye, is in third place with 38,888 shares ...

Global: Fast Track to bolster Omani football's image

By Sara Luker, 25 May 12, 12:00

on building a following for the team across the association's digital and social media platforms. The agency ...

Healthcare: On the Agenda - Statins advised for the over-50s

25 May 12, 12:00

weakness and diabetes, these are outweighed by the benefits. The study was published online by The Lancet ...

Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

for more "relevant and innovative" ways to build the brand through digital channels. ... media strategy. Steven Cobelli, global digital manager at Jaguar, said We Are Social's creativity ...

Sun website traffic little moved by Sunday print launch

By Daniel Farey-Jones, 24 May 12, 01:28

. Among the smaller players Mirror Group Digital piled back on the audience after a couple of bad months ... .02 The Independent 695,992 15,043,267 8.02 18.76 Mirror Group Digital 660,672 13 ...

Lufthansa introduces Berlin routes

By Loulla-Mae Eleftheriou-Smith, 24 May 12, 11:50

Lufthansa has created a digital and direct marketing campaign to promote its newest route

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