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The Economist develops ad network Ideas People

The Ideas People network is run by a business unit the magazine publisher launched two years ago ... part-time rep to two full-timers at the end of the month, as the publisher seeks to diverse its ... is our publisher list," he said. "To us the editorial proposition is the real filter to qualify ...

SAS moves into real-time bidding arena

to provide ad inventory optimisation to online publishers. ... , display or other digital media, will be critical for publishers as the digital ad market continues ... , said: "Digital advertising has huge potential to benefit from the application of advanced analytics. "Publishers lack a solution to help them efficiently manage ad inventory. Advanced analytics will help ...

Nick Ellsom leaves PHD for OMG's Annalect

Nick Ellsom, PHD's head of digital, is joining Omnicom Media Group's Annalect division ... was promoted to head of digital at PHD in 2010 from head of search, two years after joining from Aegis agency ... will lead the agency's digital offering across its entire client base, alongside head of digital strategy Steve Taylor, who joined from CMW in November . Perry's previous role at PHD was as head of digital ...

AOP SUMMIT 2011: Data traders express desire for common frameworks

to media, at today's AOP Summit. ... Future's digital director, Richard Foster, put forward the idea of publishers forming an alliance ... of its 300-400 employees in digital. Both men were speaking at a panel session on 'Dealing in Data' with Konrad Feldman, ceo and co-founder of Quantcast and Marcus Wilkinson, publishing director of IDG UK ...

Emap picks data specialist as chief executive

Business to business publisher Emap International has appointed Duncan Painter, currently managing ... 2B and data companies and was the stand-out candidate for the role." Emap, which publishes ...

Channel 4 in 'multimillion' pound data and CRM investment

to the appointment of Steve Forde, previously Channel 4's head of digital marketing, in the new CRM-based role ... shifts to digital platforms where feedback on habits can easily be gathered. In May, Abraham said: "We ...

Mail on Sunday targets NotW readers with major DM push

The campaign kicks off next Monday (July 18) and the DMGT-owned paper will target homes across the country. The campaign marks one of the biggest in the Sunday title's history. It is thought the publisher is also considering other marketing activities, including above-the-line activity, as it looks ...

Heineken and i launch co-branded app

to the bespoke tailored digital version of i from one of the hub sites. The app's home page design ... smartphone, tablet and laptops users within Heineken outlets. Scott Moorhead, digital trading director ... addition of a digital news service is an exciting strategic step designed to keep adding value ...

Yell profits drop as print revenues fall 18%

Yell Group, the indebted directories publisher, has reported pre-tax profits slipped 5.7% to £66.3m ... digital media of 9.4% year on year to 457m. Despite digital growth slowing in the final quarter of the year to 7%, the company said digital now accounted for 24.3% of group revenue, up from 19 ... have continued to make good progress with our digital media offering, bringing new products ...

Reader's Digest UK launches direct marketing venture

The magazine publisher has launched the company to provide an end-to-end direct marketing solution ... to major brands who want to reach the public through both digital and traditional direct marketing channels ... launch, the company has created and delivered a direct mail campaign for DVD publisher 2entertain Ltd ...

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