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Online ad spend to surpass £100 per user in 2012

reference to Amazon as a media company. It is increasingly clear that this is an omission. "AOL s exit ...

Yahoo hit by search and display ad revenue drops

and experiences to both our users and advertisers." Last quarter saw Yahoo sign an agreement with AOL ...

NRS to test combined online and print readership data

The data will be generated by combining NRS data on newspaper and magazine readership with UKOM/Nielsen data on online audience for publishers participating in NRS, as well as other online publishers such as AOL and MSN. However, the two data sets will not just be "plonked together", but fused using a "huge ...

Nielsen hires former AOL sales strategy director Bradford

LONDON - The Nielsen Company has appointed former AOL Europe director of insights and sales ... Bradford left last month after seven years at AOL, as part of its global cost-cutting programme that more than halved its UK marketing department. At AOL, Bradford was responsible for a range of insight, strategy, marketing and sales roles, working across the business to drive content, marketing, operational ...

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