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Spot the difference
Will product placement prove the saviour of the beleaguered broadcasting industry or will it spell the death of editorial integrity? Adrian Pennington weighs up the arguments
Online Publishing: Spot the difference
As publishers realise the potential of online media, Joe Lepper discovers how they differ from their printed counterparts and how PROs are waking up to the opportunities of targeting the new media sit...
Irn-Bru asks consumers to "spot the difference"
LONDON - Irn-Bru is inviting consumers to play a rather easy game of "spot the difference" in its ... "spot the difference" as well as explaining: "Diet Irn-Bru. Same Irn-Bru taste but sugar-free." ...
Diary: Sports writers as literary greats is an historic trick
The Diary challenges readers to a game of spot the difference.
Licence-fee system no longer appropriate
BBC: It is hard to spot the difference between the BBC’s and its rivals’ programme agendas
Konica claims first for ’difference’ TV ads
Konica, the film and camera manufacturer, is claiming a first with its new spot the difference ... Konica, the film and camera manufacturer, is claiming a first with its new spot the difference ...
DIARY: Burglars rifle through rubble to get the goods
testify. On the other hand, it can sometimes be difficult to spot the difference. ... testify. On the other hand, it can sometimes be difficult to spot the difference. Arriving at ...
DIARY: Matalan teaches M&C Saatchi a thing or two about 'designer' gear
expensive labels, nobody can spot the difference between designer gear and high street.
On the Campaign Couch ... with JB
with it, but I'm worried in case we win an award and the clients spot the difference - will they? ... trade the recognition they've painstakingly earned. I very much hope that your clients do spot the ...
PUBLISHING AGENCIES: THE CASE FOR PERSONALISED MAGAZINE SECTIONS - The word that’s on every contract publisher’s lips in 1997 is segmentation, making full use of client databases. But can such a targeted approach to specialised groups be w
Did you spot the difference? a publisher eagerly asks. In front of me lie two seemingly ... Did you spot the difference? a publisher eagerly asks. In front of me lie two seemingly ...
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