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Spot the difference
Will product placement prove the saviour of the beleaguered broadcasting industry or will it spell the death of editorial integrity? Adrian Pennington weighs up the arguments
The Work: New campaigns - UK
consumers to play a rather easy game of "spot the difference" in its latest print campaign promoting its ...
IRN-BRU promotes diet version in outdoor campaign
The ads, which run across outdoor from today, ask consumers to spot the difference between two ...
Planet Media - A speed-read guide to the major developments of the week
station's relaunch later this year. The game, which went live this week, builds on "spot the difference ...
Media Forum: Is it best to integrate media?
, ILG "You can't treat this just like any other space. Many clients know that and can spot the ...
Media Bitch
DECIDES AGAINST ANY FURTHER PROGRESS Continuing this week s spot the difference theme is AOL, which ...
Owen on digital media: The revolution has been slower and yet faster than expected
those days. He proclaimed: "It's going to be difficult in two to three years time to spot the difference ...
Bang on the Door unveils quirky website
Buddies. A beat the clock and spot the difference download for computers and mobiles have been ...
Raymond Snoddy on Media: HDTV offers vision of the future
freebies here. But can one really spot the difference? The answer is most definitely yes, although some ...
Editorial: Hard news is crucial to win CSR coverage
the difference between CSR initiatives that appear as merely window dressing and those that ...
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