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Spot the difference
Will product placement prove the saviour of the beleaguered broadcasting industry or will it spell the death of editorial integrity? Adrian Pennington weighs up the arguments
Irn-Bru asks consumers to "spot the difference"
LONDON - Irn-Bru is inviting consumers to play a rather easy game of "spot the difference" in its ... "spot the difference" as well as explaining: "Diet Irn-Bru. Same Irn-Bru taste but sugar-free." ...
Online Publishing: Spot the difference
As publishers realise the potential of online media, Joe Lepper discovers how they differ from their printed counterparts and how PROs are waking up to the opportunities of targeting the new media sit...
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