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Search Results for: "Putting a price"

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Putting a price on media planning

By David Benady, 22 September 09, 10:06

David Benady finds that procurement officers, traditionally regarded as hard-nosed characters focused on obtaining the cheapest possible deals, are seeking to derive more value from their relationship...

Another brand evaluator - just what the world needs?

By Gemma Charles, 28 July 09, 08:30

;} Putting a price on a brand, which to a certain extent is an intangible asset, is a major industry in ...

How to do you identify customer value? Boots showed me how...

By John Wallinger, The Marketing Planning Practice, 17 June 09, 05:00

grips with putting a price on this treasure chest. Many companies protect their information internally ...

Opinion: Perspective - In Sutherland, the IPA has a president for our time

By Claire Beale, claire.beale@haymarket.com, 24 April 09, 12:00

problem is uncrackable. But surely there's no better time to revisit the notion of putting a price on ...

Tesco, Waitrose, and Aldi offer Valentine's Day meal deals on a budget

By Miranda Fitzgerald, 10 February 09, 06:30

budget supermarket, has cleverly avoided putting a price on romance and instead is helping its customers ...

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