Search Results for: "Putting a price"
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Putting a price on media planning
David Benady finds that procurement officers, traditionally regarded as hard-nosed characters focused on obtaining the cheapest possible deals, are seeking to derive more value from their relationship...
Affiliate marketing: Putting a price on online friendships
Advertisers have so far struggled to make money from social networks, but affiliate marketing could provide an unexpected revenue source, discovers Trevor Clawson.
Online Advertising Report: Creative budgets online - Putting a price on creativity
While increases in online advertising spend are reported, is enough money being spent on the creative side of digital advertising? Philip Buxton reports.
Online Advertising Report: Creative budgets online - Putting a price on creativity
While increases in online advertising spend are reported, is enough money being spent on the creative side of digital advertising? Philip Buxton reports.
AGENDA: Putting a price on K-C’s global work - The debate about how much agencies get paid
The Andrex puppy was this week caught in the crossfire of an increasingly bitter war of words over Kimberly-Clark s decision to hand its pounds 100m global business to J Walter Thompson. It is not unu...
Putting a price on reputation - If reputation is so closely linked to a company’s financial
The position of public relations in the corporate hierarchy has been one of the key issues driving the professional standing of the industry.
Putting a price on a balanced outlook
The weapon of price, so effective when used as a rapier, seems to be in danger of becoming a blunt instrument. So argues Amanda Richards in this week s issue of Marketing (page 18).
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