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Think BR: Launching Newsworks
Newspapers now need to be understood as newsbrands, writes Rufus Olins, CEO, Newsworks.
Absolute Radio nets Currys and PC World football deal
Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotio...
West Brom replaces Bodog with Zoopla
Premier League club West Bromwich Albion has signed online property company Zoopla as its new shirt sponsor, replacing US betting firm Bodog after just one year.
Tokyo 2020 appoints Weber Shandwick for Olympics bid
The Tokyo 2020 bid committee for the Olympic and Paralympic Games has appointed Weber Shandwick as its global agency.
The Sun plans Euros and Olympics assault
The Sun is planning to up its print run by more than 100,000 copies during the Olympics, while also plotting to sell ten of thousands of copies of the tabloid in Poland and Ukraine during the Euro 201...
MediaCom partners with InMobi to develop mobile campaigns
MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the M...
Nivea signs Euro 96 team mates for skincare push
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship of the England football team ahead of the Euro 2012 tournament.
Heathrow creates 'royal runway' for Diamond Jubilee
Heathrow Airport has painted a large Union Jack emblazoned with the Queen's head alongside one of its runways to celebrate the upcoming Diamond Jubilee.
Are you suffering from a digital eating disorder?
In the new visual economy, will taking pictures replace ownership of goods as a way for consumers to display status, asks Nicola Clark.
Conde Nast offers advertisers tablet metrics
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June 2012 issues onwards.
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