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Absolute Radio nets Currys and PC World football deal
Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotio...
The Sun plans Euros and Olympics assault
The Sun is planning to up its print run by more than 100,000 copies during the Olympics, while also plotting to sell ten of thousands of copies of the tabloid in Poland and Ukraine during the Euro 201...
MediaCom partners with InMobi to develop mobile campaigns
MediaCom has formed a partnership with the independent mobile advertising network, InMobi, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe, the M...
Conde Nast offers advertisers tablet metrics
Conde Nast is to provide advertisers with ad-specific metrics for its UK tablet editions, from June 2012 issues onwards.
Media Week's 30 Under 30 reveal to be held at Cuckoo Club
The reveal for Media Week's 30 Under 30 will be held at the Cuckoo Club in Swallow Street, Mayfair, on Wednesday 11 July.
Large-scale NFC ads trial gets 3,000 people to interact
Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Mag...
Arena Media nets global City Index account
City Index, the financial spread betting provider, has appointed Arena Media to handle its global planning and buying account, estimated to be worth a seven-figure sum.
Media Bitch's Diary 24 May
This week Bitch forgets an anniversary, goes shooting with IPC Media, finds out what Mindshare's chief executive gets up to in his spare time and is crowned champion with the Media Nomads.
Out and About 24 May
This week, Out and About goes on a Raid with DCM, visits the Freesat awards, and bumps into virtually all of the media community at The Lighthouse Company founder Kathleen Saxton's birthday party at K...
Bet365 to sponsor French Open on ITV
Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV's coverage of the 2012 French Open tennis tournament at Roland Garros.
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